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KIA AMERICA 2025 HIGHEST FIRST-HALF SALES IN COMPANY HISTORY


PHOTO (select to view enlarged photo)

416,511 units sold in first six months of 2025, up 8 percent year-over-year
  • Carnival, Telluride, Sportage, and K4 models achieve best-ever first-half sales
  • IRVINE, Calif., June 30, 2025 – Kia America set an all-time first half volume record of 416,511 vehicles, an 8 percent increase over the same period last year. Retail sales rose 12 percent year-over-year, reaffirming Kia’s strong growth momentum.

    Four Kia models posted best-ever first-half sales: Carnival (+57 percent); Telluride (+15 percent); Sportage (+9 percent); and K4 (+7 percent). In addition, the K5 (+170 percent) and Sorento (+9 percent) models also showed impressive growth over the previous year, contributing to the brand’s record-breaking first-half performance.

    Sales of hybrid models surged 70 percent year-over-year, continuing the brand’s strong momentum in electrification. In addition, sedan sales increased 29 percent and SUVs grew by 9 percent, reflecting both the wide range and broad popularity of Kia’s extensive model lineup.

    “In the face of uncertain market conditions, Kia delivered a record-breaking first-half sales performance, a milestone made possible by the continued interest from consumers in our well-designed, technologically advanced lineup,” said SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America. “Our core models including Carnival, Telluride, Sportage, and K4, continue to set sales records. Coupled with the steady sales growth generated by our electrified and hybrid models along with the continued rollout of the 2026 EV9 Nightfall Edition and the newly introduced EV9 GT-Line featuring a two-tone roof, we expect this positive sales trajectory to continue. In the second half of 2025 Kia will remain agile in our response to changing market conditions and steadfast in our commitment to delivering products and services that meet the expectations of US consumers.” 

    In addition to the monthly sales performance, Kia America also announced initiatives, including:

    • Kia has returned to Electrify Expo events throughout the country. Designed to inform and inspire consumers about the ease and advantages of EV ownership, Electrify Expo is North America's largest electric vehicle festival featuring more than 1 million square feet of the world's top electric brands. Recently, Kia was at Electrify Expo Los Angeles and is expected to participate in events including Electrify Expo Seattle on July 12-13, Electrify Expo Chicago from September 13-14 and Electrify Expo New York City, scheduled from October 17-19.
     

    MONTH OF JUNE

    JUNE YTD

    Model

    2025

    2024

    2025

    2024

    EV9

    913

    1905

    4,938

    9671

    EV6

    680

    2,171

    5,875

    10,941

    K4/Forte

    11,564

    11,358

    75,535

    70,473

    K5

    5,613

    3,771

    34,565

    12,807

    Soul

    4,737

    4,565

    26,126

    28,465

    Niro

    1,966

    3,381

    11,788

    18,102

    Seltos

    4,259

    5,871

    24,939

    32,786

    Sportage

    12,630

    13,316

    87,172

    79,853

    Sorento

    7,050

    6,925

    50,919

    46,663

    Telluride

    9,239

    8,858

    61,502

    53,700

    Carnival

    5,198

    3,806

    33,152

    21,083

    Total

    63,849

    65,929

    416,511

    386,460

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Kia America -- about us

    Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World's Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*. 

     * Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.