Yokohama Tire Releases New Educational Tire Safety Video Series

SANTA ANA, CA. – (June 30, 2025) – Yokohama Tire is launching five new videos to help consumers learn more about tire safety and maintenance. The short videos are hosted by Christian Schauf, an avid off-roader/adventurer, who is also the founder and CEO of Uncharted Supply Company, a manufacturer of high-quality survival systems. The educational videos are being released in conjunction with the U.S. Tire Manufacturers Association’s National Tire Safety Week initiative, which runs through July 4.

 

“The one- to two-minute videos clearly explain to consumers the importance of tire safety and care in an easy-to-understand format,” said Alan Holtschneider, Yokohama’s director of marketing.

 

Holtschneider said the video segments include understanding tire sizing information, uniform tire quality grade (UTQG), tire life and tire pressure.

 

The first video, on sidewalls (tire markings and warnings), is live on Instagram and new ones will continue to be posted each day throughout Tire Safety Week.

 

“Tires influence the braking, steering, comfort, handling, safety and fuel efficiency of the vehicle, and they are also the only parts that actually touch the road,” Holtschneider said. “That’s why it’s vital to educate viewers on understanding tires and the significance of tire safety in an easy-to-follow format to help get the message across.”

 

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com.

 

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com.