Yokohama Tire Expands Partnership with Bassmaster
Dear Larry​, Yokohama announced today it has signed an agreement to sponsor multiple events with Bassmaster, including title sponsorship of the Elite Series tournament--see release below for details. Image attached features logos from some of the events. Let me know if you need more info. Thanks---bg Yokohama Tire Expands Partnership with Bassmaster The new sponsorship will again highlight the GEOLANDAR^® tire brand to outdoor enthusiasts and the fishing community FOR IMMEDIATE RELEASE Media Contact: Bill Groak, Sweet Spot Media,                          310-849-3676, bgroak@sweetspotmedia.tv (mailto:bgroak@sweetspotmedia.tv) SANTA ANA, CA. – (Feb. 19, 2025) – Yokohama Tire (https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC8TLAyxvgSmBZOjz8ODWiPu-2B0Gvs-2FRcnHgFrSnLhjq-2FV4Y2O_GytAL3QbJB-2BoWXuwBE-2FIjhYQtOTtMoWr5j7qlhmWbNm6mwDiqty6USCLt5nP-2BZW8AdBm34QH7NpVWAJ3c-2BlF1uyQ1-2FZ-2FykCnr87gyalWmBcJd6KkjVjWat5WESbAFk8D0dZXTxQGNLJCRtdJ9PX-2BoVCCGwN9ie37TF261SZlVihhqFCAlSMJX-2BqrHIRhJsll3ef19gcCAScEQXVY-2BvjF-2FkZ0az6UeBkfbClUU1So4wRYJkj0C4zUXJgr0aOSgl9a90V-2BkynZ4j4drShqJKklTBnui6Q3fqqyewY3pk4HsgZwHyqECUceUwVBTW6w6lPb-2FpACTy9SXqmlsZ1Q0v4l9c9CLvJVh4CNFeZfAbhSshg-3D is once again casting its marketing net to outdoor enthusiasts and the fishing community by renewing and upgrading its partnership with Bassmaster. The tiremaker announced today it has signed an agreement to sponsor multiple events, including title sponsorship of the Elite Series tournament in Lake St Clair, MI. The Yokohama Tire Bassmaster Elite runs from Aug. 7-10. Other touchpoints of the agreement include Bassmaster Supporting Level Sponsorship (Elite, Opens, B.A.S.S. Nation, Team Championship, College and High School Series), as well as Presenting Sponsors of the Celebrity Pro-Am Tournament and Bassmaster Classic Weigh-Ins at Dickey Arena during the Bassmaster Classic Event Week, Mar. 21-23, Lake Ray Roberts in Fort Worth, TX. “We’re excited to partner with Bassmaster again and increase our support and involvement,�?? said Andrew Briggs, Yokohama Tire’s VP of marketing and product management. “Last year was a hit with our customers and we really connected with Bassmaster’s incredibly passionate fan base around our wide range of GEOLANDAR (https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rC8TLAyxvgSmBZOjz8ODWiPvF-2BmYi-2BYjdOtlF8cGm-2BpZwynjsHmyeSDWQhSP7ed861w-3D-3DJ0d9_GytAL3QbJB-2BoWXuwBE-2FIjhYQtOTtMoWr5j7qlhmWbNm6mwDiqty6USCLt5nP-2BZW8AdBm34QH7NpVWAJ3c-2BlF1uyQ1-2FZ-2FykCnr87gyalWmBcJd6KkjVjWat5WESbAFk8D0dZXTxQGNLJCRtdJ9PX-2BoVCCGwN9ie37TF261SZlVihhqFCAlSMJX-2BqrHIRhJsll3ef19gcCAScEQXVY-2BvjF-2FpiDSeFc2IA1mrvZEqYJFO4vKh9iYdNnmAq1xv9-2Bxm3aYwK63KIJdayj0Cot3DKHuWw6zw7t4MNPO1WPkeHbJCoruJClM708NigpGKHGw6zht2YCM6mjcidqcn5KIZTCo7YUl796NTiYh4wUNCxs1P8-3D truck and CUV/SUV tires. We’re looking forward to an even greater presence this year with more fan-related activities and activations.�?? Along with the Bassmaster Classic, Yokohama will have an outdoor experiential activation at several of the Elite Series locations in 2025, which will incorporate an interactive display, giveaways and autograph sessions with Team Yokohama athletes. “We’re proud to have Yokohama become a supporting sponsor in the 2025 season,�?? said B.A.S.S. Chief Executive Officer Chase Anderson. “Bassmaster anglers require the best equipment available to them both on and off the water, and Yokohama tires are a constant they can count on to get them safely to every destination during a tournament season. I personally made the switch to Yokohama on my vehicles and can attest to the quality and durability of Yokohama’s tires.�?? About Yokohama Tire Corporation Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com (https://u7061146.ct.sendgrid.net/ls/click?upn=u001.b00YhNV2Nr0-2BaZn7eVNAdUMVn-2FSNYQE5QAhIJeyt4HIKn-2BP44Al7-2B-2BtFIRc2XjoRMgO7_GytAL3QbJB-2BoWXuwBE-2FIjhYQtOTtMoWr5j7qlhmWbNm6mwDiqty6USCLt5nP-2BZW8AdBm34QH7NpVWAJ3c-2BlF1uyQ1-2FZ-2FykCnr87gyalWmBcJd6KkjVjWat5WESbAFk8D0dZXTxQGNLJCRtdJ9PX-2BoVCCGwN9ie37TF261SZlVihhqFCAlSMJX-2BqrHIRhJsll3ef19gcCAScEQXVY-2BvjF-2FqSO3LxLTCe84RikpMxzYsLfyb8KTIacp1GMU44f64zWoDsUGxtMEgk-2BGFlvvyQ8-2BXhHf-2BShmV8G53NurgtNojrAOZIFhn4GRXSi9Y-2FJkw45mEj4s-2BAl6WlqbKP-2FMwChhAaV2PdKzPxjrt7om-2BEKOnE-3D and www.yokohamatruck.com (https://u7061146.ct.sendgrid.net/ls/click?upn=u001.b00YhNV2Nr0-2BaZn7eVNAdVy7KyJMBlCxlw6FRDgkTkaDZBHIs9nkcPstJ0Y2vxvJuCIN_GytAL3QbJB-2BoWXuwBE-2FIjhYQtOTtMoWr5j7qlhmWbNm6mwDiqty6USCLt5nP-2BZW8AdBm34QH7NpVWAJ3c-2BlF1uyQ1-2FZ-2FykCnr87gyalWmBcJd6KkjVjWat5WESbAFk8D0dZXTxQGNLJCRtdJ9PX-2BoVCCGwN9ie37TF261SZlVihhqFCAlSMJX-2BqrHIRhJsll3ef19gcCAScEQXVY-2BvjF-2FtIW11apWBc765z5fKfs9AZvP-2BDB1lY79HgS8vjJAbZGNykFCBHSNq2SCvPiWJONBn-2B3E3mVHpLiLvsk-2BthwvYLqLFk8i2z-2BWMavB9eKNz6fs94QqbyevDzOwl6jh25VWz6iUN-2Beay1XKuo8zTfqjck-3D . Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101�?? section at www.yokohamatire.com (https://u7061146.ct.sendgrid.net/ls/click?upn=u001.b00YhNV2Nr0-2BaZn7eVNAdUMVn-2FSNYQE5QAhIJeyt4HKOAYapSMWOz4qg8qUdi-2FOXaXhb_GytAL3QbJB-2BoWXuwBE-2FIjhYQtOTtMoWr5j7qlhmWbNm6mwDiqty6USCLt5nP-2BZW8AdBm34QH7NpVWAJ3c-2BlF1uyQ1-2FZ-2FykCnr87gyalWmBcJd6KkjVjWat5WESbAFk8D0dZXTxQGNLJCRtdJ9PX-2BoVCCGwN9ie37TF261SZlVihhqFCAlSMJX-2BqrHIRhJsll3ef19gcCAScEQXVY-2BvjF-2Fk9lGsJGRJCwHKaIzcEQxKSHLUSJ6AMyOjAToxQYCAGU5wG80tj3TMoFqJVPN8LaN6m-2F34tU6ZhU1Lr1LwzvC1v3nqGH6fT-2BWR6pKkcWA-2BuEzoEYYU3NyJr2TRJtF4Z52UnLRXg0S5oRWo9f7BrdGVQ-3D . About B.A.S.S. B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com (https://u7061146.ct.sendgrid.net/ls/click?upn=u001.gqh-2BaxUzlo7XKIuSly0rCwgZK-2BV-2Bv5ypwb87-2FBVOW4w13d3TofDAXVo8TKmLawaSShxT_GytAL3QbJB-2BoWXuwBE-2FIjhYQtOTtMoWr5j7qlhmWbNm6mwDiqty6USCLt5nP-2BZW8AdBm34QH7NpVWAJ3c-2BlF1uyQ1-2FZ-2FykCnr87gyalWmBcJd6KkjVjWat5WESbAFk8D0dZXTxQGNLJCRtdJ9PX-2BoVCCGwN9ie37TF261SZlVihhqFCAlSMJX-2BqrHIRhJsll3ef19gcCAScEQXVY-2BvjF-2FqQDSwXeykJLJSMRFOewSpeJO8AeAcQbx3AqiUMYgRbg5guZeD4dWuwjZIp-2FcL5EpJVw1cJ67Wp0LoXDXIngs-2BTuF8UybbEu9ZGLjIiI0H3SR9ByQKLR5jwzGG63blyqKI791AOx8E63VwkPOlJfl4w-3D ), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing. The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors. ______________________ If you would rather not receive future communications from SweetSpot Media, please go to https://u7061146.ct.sendgrid.net/ls/click?upn=u001.XmfpTFrE-2Bjb2uiFxwi-2BzqaiSAIoTIcD1p0PcfcOPCs8DVsFfVJAOxS29lYuZgYg5SrnKJ0A-2B0nq-2FqXFbzVBIk17-2B5zo-2Bc0MICWtyPyQZU1IxbBKza5OYxGxnJYxJU4OrTjGP-2FoYvhXYbGZCsEI1DGKoyP6t3-2F4yOP2D70hdUOAJUZI4d0zWH-2BXaWCtrF7-2BdSuW5T_GytAL3QbJB-2BoWXuwBE-2FIjhYQtOTtMoWr5j7qlhmWbNm6mwDiqty6USCLt5nP-2BZW8AdBm34QH7NpVWAJ3c-2BlF1uyQ1-2FZ-2FykCnr87gyalWmBcJd6KkjVjWat5WESbAFk8D0dZXTxQGNLJCRtdJ9PX-2BoVCCGwN9ie37TF261SZlVihhqFCAlSMJX-2BqrHIRhJsll3ef19gcCAScEQXVY-2BvjF-2FqEFYOc4A4pM0plE57ro6ru9MyfcJV464ONClPGaJD0eGDGOklB3ykRyGarZKpE-2FXsrU3Py1RsAbsK6zQPU61s-2Be2mahhChC28IxhS48r5X1Ae6RB89H9ZS8-2BPvIYNxm-2BXyKpOcGAVPJpHXI5LP1DII-3D SweetSpot Media, 219 W. 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