American Honda Begins 2025 with Sales Gains
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- American Honda sales totaled 96,774 units in January, up 3.8% compared to last year, despite winter weather that impacted several markets for multiple days. In the first month of the year, American Honda enjoyed record sales of light trucks and electrified models, overcoming supply issues due to the shutdown of two auto plants in Ohio for most of December in preparation for EV production later this year.
Honda
- Honda brand January sales of 88,083 units were up 4.1% year-over-year, as demand remained strong across the lineup.
- Honda set an all-time January sales record for electrified vehicles with 29,762 units, led by hybrid sales. The CR-V and Accord represented a 55% hybrid mix, Civic sales were over 34% hybrid, and Prologue sales topped 3,700 units.
- After a record 2024, the CR-V continued to lead all Honda models in sales in January with 27,280 units sold.
- Honda light truck sales posted record January sales of 62,245.
- Pilot sales of 8,849 units, up 15.1% year-over-year, solidified its position as #1 in its segment; TrailSport models made up 18% of sales.
- HR-V posted strong January sales of 11,817 units.
- Prologue continues strong momentum with sales of 3,744 units.
- Odyssey remains #1 in its segment, up 10.8% year-over-year, and Passport sales were up over 20% in January, just ahead of the launch of the all-new 2026 Honda Passport model.
- Honda Civic led passenger cars with sales of 16,173 units.
Acura
- The Acura brand starts the year off strong, with sales totaling 8,691 units, up 0.6% year-over-year.
- Acura SUV sales reached 6,944 units in January, up 17.9%, despite the impact of plant retooling at the East Liberty Auto Plant due to EV Hub preparations, which produces the MDX and RDX.
- RDX posted January sales of 2,594 units, while MDX sold 2,966 units.
- All-electric ZDX sales momentum carried over from 2024, with over 1,300 units sold in January, marking its second-best month of all time.
- Integra sales reached 1,393 sales in January, as the model continues to lead its segment, despite the impact of plant retooling at the Marysville Auto Plant due to EV Hub preparations.
- Looking ahead, the new Acura ADX gateway SUV is generating excitement as the online configurator launched ahead of its on-sale date this spring.
American Honda
Total
Cars
Trucks
Total
Cars
Trucks
Total
Cars
Trucks
Jan.
96,774
27,585
69,189
8,691
1,747
6,944
88,083
25,838
62,245
+3.8%
-11.6%
+11.6%
+0.6%
-36.4%
+17.9%
+4.1%
-9.3%
+11.0%