American Honda August 2024 Auto Sales Up 25%
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September 4, 2024
- American Honda sales total 139,950 units in August, up 25% compared to last year, led by strong passenger car sales, best-ever August light truck sales and an all-time record sales month for electrified models.
- American Honda auto sales up 11% in 2024 - outpacing the industry and increasing market share.
Honda
- Honda brand continues strong sales momentum, topping 127,900 units in August and posting the 7th straight month above 100,000 units.
- Honda electrified sales set an all-time record with 36,889 units, led by hybrid-electric versions of CR-V and Accord combined with the newly launched Civic hybrid and Prologue EV.
- Prologue EV recorded its best sales since launch with 5,401 units as nationwide rollout continues.
- CR-V also scores best sales of the year with August totaling 38,527 and marking the 7th straight month over 31,000 units; hybrid sales account for 51% of CR-V model mix.
- Honda light trucks recorded best-ever August sales of 88,726 units (previous best was 86,020 in 2019), boosted by all-time record monthly sales for HR-V (15,711), best Pilot sales since July 2021 (14,093) and best-ever August for Ridgeline (5,030).
- Civic sales top 20,000 units for 7th straight month as Civic hybrid jumped out of the gate with sales of 2,304 in its first full month on the market.
Acura
- Acura brand sales score 2nd best month of the year with strong sales of 11,997 units in August.
- Acura MDX and RDX combine for 8,454 units in August; RDX posted its best month of the year (4,422 units), with the new 2025 MDX accounting for the majority of MDX sales (4,032 units) despite lean inventory.
- All-electric ZDX sales reach a monthly best of 1,003 units as the all-new electric SUV gains momentum; ZDX Type S represented nearly 20% of sales in August.
- Integra sales reach nearly 2,000 units, capturing over 50% of sales in its class.
