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Car as a Connected Living Ecosystem worth USD 1.5 trillion by 2035 | MarketsandMarkets

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The car is emerging as the new smartphone.

CHICAGO , May 9, 2024 -- Car as a Connected Living Ecosystem is estimated to grow from USD 8 billion in 2023 to more than USD 1.5 trillion by 2035 at the CAGR of 54.5%. according to a new report by MarketsandMarkets. Factors such as technology developments and advanced connectivity levels across automotive OEMs and customer perceptions & service expectations from connected cars are driving the growth of the car as a connected living ecosystem market. Customers, especially the GenZ customers and customers paying a premium for the advanced connectivity, expect to see a range of connected features such as advanced safety, remote vehicle features, security, car-home connectivity, and EV & energy management services. Almost all OEMs such as Mercedes Benz, BMW, Stellantis, VW and others are aggressively focused on the connected car market to earn new revenue streams.

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Car as a Connected Living Ecosystem Scope:

Report Coverage


Market Revenue in 2023

USD 8 billion

Estimated Value by 2035

USD 1.5 trillion

Growth Rate

Poised to grow at a CAGR of 54.5%

Market Size Available for


Forecast Period


Forecast Units

Value (USD Billion - Trillion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

Connected Living (through the car) Market by Segments – In-car connectivity, Connected Energy, Connected Aftermarket, Connected Health, and other

Geographies Covered


Report Highlights

Updated financial information / product portfolio of players

Key Market Opportunities

Greenfield Market

Key Market Drivers

Advanced Technologies & Customer Propensity to Adopt

The car is emerging as the new smartphone.

Connected cars have moved beyond being data generating machines for fleet management and safety compliance. Connected cars have emerged as the golden goose for automakers, with its ability to drive continuous revenues across lifetime. The cars are capable of performing almost any function that is offered by our smartphones today and even more, offering comprehensive connected living solutions at the touch of a button. The cars can remotely unlock, drive and navigate themselves, save themselves from potential hazards and security threats, manage energy requirements, offer in-car marketplaces with integrated payment platforms, entertain passengers, take care of their health and homes, manage work diaries, civil responsibilities, and can integrate the physical and virtual realm.

The In-Car Connectivity segment is expected to dominate the digital connected living services market.

There services are expected to be available to customers at an annual cost of $1,600 by 2035. Over the next decade, OEMs must identify their connectivity and subscription revenue strategy – in-car experience is expected to earn the lion's share of revenue at 87% with health, energy, and aftermarket developing as formidable segments. However, the key challenge is to strike the right balance between subscription costs and customer willingness to pay.

The wider ecosystem of connected car offers further growth potential.

OEMs stand to gain further through developing competencies in the wider automotive ecosystem such as energy management services and connected insurance. Tesla, Hyundai, GM, and Ford are not just selling EVs but the entire spectrum of services such as renewable energy generation, energy storage, and V2G technology, required for energy independence. Tesla, GM, and JLR are leveraging connected vehicle data to offer connected insurance services underwritten by insurance companies. A third revenue stream is data monetization partnerships with various stakeholders such as cities, automotive workshops, and others. Several other revenue streams could emerge from a single connected car.

From being able to communicate with drivers, offering AR based driver assist and autonomous driving systems and automatically managed maintenance systems, to managing energy services, insurance and healthcare through the car's ecosystem. 6G connectivity, V2X technology, and VR repair and maintenance will change the way customers experience the car.

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Key Market Players of Car as a Connected Living Ecosystem Industry:

Major players in the Car as a Connected Living include Mercedez Benz (Germany), BMW (Germany), VW (Germany), Stellantis (Netherlands), Hyundai (South Korea), Toyota (Japan), GM (USA), Ford (USA), Nio (China), Xpeng (China). All OEMs offer vary levels of connectivity solutions through the car.

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Car as a Connected Living Ecosystem Industry Recent Developments:

  • In January 2024, Mercedes Benz unveiled its AI powered MBUX Virtual Assistant.
  • In January 2024, Stellantis acquired Artificial Intelligence Technologies and IP from CloudMade for advanced connectivity features.
  • In January 2024, GM introduced OnStar connectivity features in Saudi Arabia.

Car as a Connected Living Ecosystem Size - Key Benefits of Buying the Report:

  • The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the connected living solutions.
  • This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies.
  • The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.             

This report provides insights on:

  • Analysis of key drivers (advanced technologies, customer propensity to adopt), restraints (cost of technology development), challenges (undertaking strategic partnerships), and opportunities (first mover advantage).
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the connected living space.
  • Market Development: Comprehensive information about lucrative markets - the report analyses the future of connected living solutions through the car.
  • Market Diversification: Exhaustive information about new products & services, recent developments, and investments in the connected living space.
  • Competitive Assessment: Competitor benchmarking to understand ket industry connected living service offerings.

Get access to the latest updates on Car as a Connected Living Ecosystem Industry Growth

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