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SiriusXM with 360L offers more content, better discovery, and enhanced


Available on Ascent, Crosstrek, Impreza, Legacy, Outback, and WRX 


Existing owners of 2023-24 model year vehicles can receive an over-the-air
update enabling the expanded offering


SiriusXM with 360L expected to be available on additional models in the near


NEW YORK and CAMDEN, N.J. - April 9, 2024 - Subaru of America, Inc. and
SiriusXM today announced that SiriusXM with 360L is now available on 2023
model year and newer Ascent, Legacy and Outback, as well as 2024 Crosstrek,
Impreza and WRX, giving drivers better access to even more content from


SiriusXM with 360L combines satellite and streaming content delivery into a
single, cohesive in-vehicle entertainment experience, which provides drivers
and their passengers with more content, better discovery, and a more
personalized listening experience. SiriusXM with 360L in Subaru adds more
than 100 additional music channels curated to match every mood, an expansive
library of on demand content and a live sports category that makes it easier
to find broadcasts of games and sporting events. New personalized "For You"
recommendations, with the ability to access related content, allows
listeners to discover more of the programming they love. New features are
expected to be delivered by convenient over-the-air updates from SiriusXM.


"SiriusXM brings listeners closer to the music, sports and talk content they
love and SiriusXM with 360L delivers to drivers even more content and a
truly enhanced and personalized listening experience for every driver," said
Gail Berger, Senior Vice President and General Manager of Automotive
Partnerships, SiriusXM. "We are proud of our work with Subaru to make
SiriusXM with 360L available in several new models and to enable our
enhanced audio entertainment experience via an update to a large number of
vehicles already on the road."


Customers purchasing or leasing a new Subaru Ascent, Crosstrek, Impreza,
Legacy, Outback or WRX will have access to SiriusXM with 360L. In addition,
nearly 500,000 existing owners of 2023-24 model year vehicles are expected
to be able to receive an over-the-air update enabling the expanded offering
from SiriusXM. This update is currently available and will be rolled out to
qualifying vehicles over the next few months. To receive SiriusXM with 360L
features, Subaru vehicles must be equipped with SiriusXM satellite radio
hardware, have an active SiriusXM trial or subscription, and include the
capability of SUBARU STARLINKR connected vehicle services. To receive the
over-the-air update, an active STARLINK subscription is also required.
SiriusXM with 360L is also anticipated to be available on future Subaru
models, including the all-new 2025 Forester.


"Subaru drivers have enjoyed access to SiriusXM for many years, and we are
excited to bring the latest generation of the service to so many of our
current and future customers," said Amy Sgrignoli, Vice President of
Connected Vehicle Business, Subaru of America, Inc. 


SiriusXM is home to hundreds of expertly-curated, ad-free music channels
across all genres, decades, and moods as well as the must-hear moments in
sports, news, entertainment, comedy, and more. From one-of-a-kind channels
by some of the world's top musicians to first-listens and exclusive
performances from emerging artists and bands, SiriusXM presents the perfect
soundtrack for any moment. SiriusXM brings fans closer to their favorite
sport by offering the most extensive lineup of live pro and college events,
plus programming that delivers reactions and analysis from experts and
insiders. Subscribers also stay informed and entertained with the latest in
news and politics, entertainment, comedy, and beyond with celebrity
interviews, iconic hosts, trusted opinions, non-stop laughs, and so much
more, available only on SiriusXM.


Newly purchased or leased Subaru vehicles equipped with SiriusXM in the
United States receive a four-month trial subscription to SiriusXM that
delivers SiriusXM's full lineup of varied content, plus access at home and
on the go through the SiriusXM app on connected devices and speakers.


For more information on all the programming that SiriusXM offers, and all
the ways subscribers can listen, visit <>




About Subaru of America, Inc.


 <> Subaru of America, Inc. (SOA) is an indirect
wholly owned subsidiary of <>
<> Subaru Corporation of Japan. Headquartered at
a zero-landfill office in Camden, N.J., the company markets and distributes
Subaru vehicles, parts, and accessories through a network of more than 630
retailers across the United States. All Subaru products are manufactured in
zero-landfill plants and <>
<> Subaru of Indiana Automotive, Inc.
is the only U.S. automobile manufacturing plant to be designated a backyard
wildlife habitat by the National Wildlife Federation. SOA is guided by the
<> Subaru Love Promise, which is the
company's vision to show love and respect to everyone, and to support its
communities and customers nationwide. Over the past 20 years, SOA and the
SOA Foundation have donated more than $300 million to causes the Subaru
family cares about, and its employees have logged nearly 88,000 volunteer
hours. As a company, Subaru believes it is important to do its part in
making a positive impact in the world because it is the right thing to do.
For additional information visit <>
<> Follow us on
<> Facebook,
<> Instagram,
<> TikTok, and
<>   <> YouTube.


About Sirius XM Holdings Inc.


SiriusXM is the leading audio entertainment company in North America with a
portfolio of audio businesses including its flagship subscription
entertainment service SiriusXM; the ad-supported and premium music streaming
services of Pandora; an expansive podcast network; and a suite of business
and advertising solutions. Reaching a combined monthly audience of
approximately 150 million listeners, SiriusXM offers a broad range of
content for listeners everywhere they tune in with a diverse mix of live,
on-demand, and curated programming across music, talk, news, and sports. For
more about SiriusXM, please go to: <>


This communication contains "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995. Such statements
include, but are not limited to, statements about future financial and
operating results, our plans, objectives, expectations and intentions with
respect to future operations, products and services; and other statements
identified by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend," "plan,"
"projection," "outlook" or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of our
management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to
predict and generally beyond our control. Actual results and the timing of
events may differ materially from the results anticipated in these
forward-looking statements.


The following factors, among others, could cause actual results and the
timing of events to differ materially from the anticipated results or other
expectations expressed in the forward-looking statements:  Risks Relating to
our Business and Operations:  We face substantial competition and that
competition is likely to increase over time; if our efforts to attract and
retain subscribers and listeners, or convert listeners into subscribers, are
not successful, our business will be adversely affected; we engage in
extensive marketing efforts and the continued effectiveness of those efforts
is an important part of our business; we rely on third parties for the
operation of our business, and the failure of third parties to perform could
adversely affect our business; we are migrating our billing system and
payment processing function to a new service provider; failure to
successfully monetize and generate revenues from podcasts and other
non-music content could adversely affect our business, operating results,
and financial condition; we may not realize the benefits of acquisitions or
other strategic investments and initiatives; the impact of economic
conditions may adversely affect our business, operating results, and
financial condition; and we may be adversely affected by the war in Ukraine.
Risks Relating to our Sirius XM Business:  A substantial number of our
Sirius XM service subscribers periodically cancel their subscriptions and we
cannot predict how successful we will be at retaining customers; our ability
to profitably attract and retain subscribers to our Sirius XM service is
uncertain; our business depends in part upon the auto industry; failure of
our satellites would significantly damage our business; and our Sirius XM
service may experience harmful interference from wireless operations. Risks
Relating to our Pandora and Off-platform Business:  Our Pandora ad-supported
business has suffered a substantial and consistent loss of monthly active
users, which may adversely affect our Pandora and Off-platform business; our
Pandora and Off-platform business generates a significant portion of its
revenues from advertising, and reduced spending by advertisers could harm
our business; our failure to convince advertisers of the benefits of our
Pandora ad-supported service could harm our business; if we are unable to
maintain revenue growth from our advertising products our results of
operations will be adversely affected; changes to mobile operating systems
and browsers may hinder our ability to sell advertising and market our
services; and if we fail to accurately predict and play music, comedy or
other content that our Pandora listeners enjoy, we may fail to retain
existing and attract new listeners. Risks Relating to Laws and Governmental
Regulations:  Privacy and data security laws and regulations may hinder our
ability to market our services, sell advertising and impose legal
liabilities; consumer protection laws and our failure to comply with them
could damage our business; failure to comply with FCC requirements could
damage our business; environmental, social and governance expectations and
related reporting obligations may expose us to potential liabilities,
increased costs, reputational harm, and other adverse effects; and we may
face lawsuits, incur liability or suffer reputational harm as a result of
content published or made available through our services. Risks Associated
with Data and Cybersecurity and the Protection of Consumer Information:  If
we fail to protect the security of personal information about our customers,
we could be subject to costly government enforcement actions and private
litigation and our reputation could suffer; we use artificial intelligence
in our business, and challenges with properly managing its use could result
in reputational harm, competitive harm, and legal liability and adversely
affect our results of operations; and interruption or failure of our
information technology and communications systems could impair the delivery
of our service and harm our business. Risks Associated with Certain
Intellectual Property Rights:  The market for music rights is changing and
is subject to significant uncertainties; our Pandora services depend upon
maintaining complex licenses with copyright owners, and these licenses
contain onerous terms; failure to protect our intellectual property or
actions by third parties to enforce their intellectual property rights could
substantially harm our business and operating results; some of our services
and technologies may use "open source" software, which may restrict how we
use or distribute our services or require that we release the source code
subject to those licenses; and rapid technological and industry changes and
new entrants could adversely impact our services. Risks Related to our
Capital and Ownership Structure:  We have a significant amount of
indebtedness, and our debt contains certain covenants that restrict our
operations; we are a "controlled company" within the meaning of the NASDAQ
listing rules and, as a result, qualify for, and rely on, exemptions from
certain corporate governance requirements; our principal stockholder has
significant influence, including over actions requiring stockholder
approval, and its interests may differ from the interests of other holders
of our common stock; the proposed transactions with Liberty Media may
adversely affect our business and financial condition; and while we
currently pay a quarterly cash dividend to holders of our common stock, we
may change our dividend policy at any time. Other Operational Risks:  If we
are unable to attract and retain qualified personnel, our business could be
harmed; our facilities could be damaged by natural catastrophes or terrorist
activities; the unfavorable outcome of pending or future litigation could
have an adverse impact on our operations and financial condition; we may be
exposed to liabilities that other entertainment service providers would not
customarily be subject to; and our business and prospects depend on the
strength of our brands.  Additional factors that could cause our results to
differ materially from those described in the forward-looking statements can
be found in our Annual Report on Form 10-K for the year ended December 31,
2023, which is filed with the Securities and Exchange Commission (the "SEC")
and available at the SEC's Internet site (
<> The
information set forth herein speaks only as of the date hereof, and we
disclaim any intention or obligation to update any forward looking
statements as a result of developments occurring after the date of this


Source: SiriusXM


Media contacts:


Kevin Bruns

Corporate Communications




Todd Hill

Manager, Product Public Relations 




Charles Ballard

Product & Technology Communications




Aaron Cole

Product Communications




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