Omni Helicopters International takes flight with luxury air mobility service, REVO
NEWS RELEASE Designit (https://pressroom.journolink.com/designit) Omni Helicopters International takes flight with luxury air mobility service, REVO (https://pressroom.journolink.com/designit/release/omni_helicopters_international_takes_flight_with_luxury_air_mobility_service_revo_13473?v=eyJpZCI6MzYzNDAsImlkX3R5cGUiOiJVc2VyIiwiZW1haWwiOiJzdWJtaXRAdGhlYXV0b2NoYW5uZWwuY29tIiwidHMiOjE2OTMzMTc2MTh9&utm_source=user&utm_medium=email&utm_campaign=instant_email) Released: 29/08/2023 14:00 FOR IMMEDIATE RELEASE Omni Helicopters International (OHI), the third largest helicopter operator worldwide, and the largest in Brazil, is launching a new brand, REVO, to target the growing luxury consumer market, supported by end-to-end service and brand strategy from Wipro-owned global experience innovation consultancy Designit. OHI, already a leading B2B helicopter services specialist, will offer a luxury air mobility service to high net-worth individuals through REVO, with flights scheduled for take-off from São Paulo, Brazil. REVO will combat the inconveniences of traditional air mobility services, solving complex transportation challenges in a city of over 22 million people, allowing users to “fly through traffic�?? with the safety, reliability, and sustainability that made OHI a B2B air mobility industry leader. Designit’s work covered service design, user experience, as well as complete brand development with an in-depth design system including naming, visual identity, tone of voice, and motion. A core focus for the creative was to ensure every touch point of the brand was as considered and luxurious as possible, in keeping with the brand positioning. Jordi Rovira, Design Director, Designit said: “OHI has carved a name for itself as the premier air mobility company for business travellers, so the opportunity to help it break new ground in the consumer space was a welcome challenge for us. “Appealing to consumers is an altogether different challenge than the B2B market, and high net-worth consumers are the most difficult to please. They have very discerning taste, and our work with REVO centred entirely on ensuring that every part of the brand that those consumers int... [Click to keep reading...](https://pressroom.journolink.com/designit/release/omni_helicopters_international_takes_flight_with_luxury_air_mobility_service_revo_13473?v=eyJpZCI6MzYzNDAsImlkX3R5cGUiOiJVc2VyIiwiZW1haWwiOiJzdWJtaXRAdGhlYXV0b2NoYW5uZWwuY29tIiwidHMiOjE2OTMzMTc2MTh9&utm_source=user&utm_medium=email&utm_campaign=instant_email) ---------------------------------------------------------- © 2023 JournoLink Ltd. All Rights Reserved. International House, 10 Churchill Way Cardiff CF10 2HE This email was sent by JournoLink to To manage your mailing preferences, please login to your account at https://journolink.com/login Unsubscribe from press releases from Designit (https://journolink.com/mailing/unsubscribe?q=eyJ1c2VyX2lkIjozNjM0MCwiZW1haWwiOiJzdWJtaXRAdGhlYXV0b2NoYW5uZWwuY29tIiwidHlwZSI6InByZXNzcmVsZWFzZSIsInJlY29yZCI6MTM0NzMsIl9fY2hlY2siOiJhNjU3MyJ9).