American Honda Sales: Strong Demand + Increasing Supply = Great May Sales Results

June 1, 2023

• Healthy supply helps Honda and Acura brands post double-digit growth by leveraging new products to top 119,000 units in May

Honda Brand

• Honda brand up over 53% month-over-month on May sales of 105,740 with gains across the lineup
• Honda electrified models set monthly record with sales over 32,000 units
• CR-V hybrid-electric sales represent over 62% of model mix, posting record sales of 20,986 units
• All-new Accord sales (20,007) now over 55% hybrid, reaching 11,100 units (surpassing 10,000 units for the second straight month) and total Accord sales up over 80% compared to May 2022
• Honda light truck lineup boasts strong May sales with CR-V logging over 30,000 units for 3rd straight month, and Ridgeline (4,931) posting best-ever May sales; all-new Pilot (10,439 units), HR-V (9,300 units) remain in high demand
• Honda’s passenger cars keep momentum with combined sales of Civic and Accord topping 36,117
• Honda brand turn rates top 70% – overcoming single digit supply for core models and helping Civic to over 16,000 units despite limited inventory

Acura Brand

• Acura May sales reach 13,700 units, up more than 30% for the year on balanced sales results
• All-new Integra maintains sales momentum (2,806) and continues to lead premium gateway segment with high-performance Type S variant launching this month
• TLX tops 2,100 units for the first time since August 2021
• MDX leads Acura lineup with sales over 5,900 units, pushing Acura SUVs past the 8,000-unit month mark

American Honda
May	Total 119,445 +58.2%	Cars 41,097 +78%	Trucks 78,348 +49.5%
	Total 13,705 +112.2%	Cars 4,979 +145.5%	Trucks 8,726 +96.9%
	Total 105,740 +53.2%	Cars 36,118 +71.5%	Trucks 69,622 +45.2%

 

American Honda
May	Total 119,445 +58.2%	Cars 41,097 +78%	Trucks 78,348 +49.5%	Total 13,705 +112.2%	Cars 4,979 +145.5%	Trucks 8,726 +96.9%	Total 105,740 +53.2%	Cars 36,118 +71.5%	Trucks 69,622 +45.2%

 

“It’s exciting to see what can happen when the best product lineup in the history of the Honda and Acura brands is matched by stronger supply,” said Mamadou Diallo, senior vice president of Auto Sales at American Honda Motor Co. Inc. “With our production associates dedicated to filling the product pipeline, our dealers are doing a great job of selling into inventory to meet pent-up demand from our Honda and Acura customers.”

 

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