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Mercedes-Benz USA and SiriusXM Sign Multi-Year Expansion of Agreement



Mercedes-Benz USA and SiriusXM Sign Multi-Year Expansion of Agreement


Mercedes-Benz USA will expand installation of SiriusXM across lineup in the
U.S., making it a standard feature for model year 2024 vehicles 


SiriusXM with 360L platform to make its Mercedes-Benz debut


NEW YORK - May 9, 2023 - SiriusXM and Mercedes-Benz USA (MBUSA) announced
today a multi-year extension and expansion of their services agreement.
Under the agreement, MBUSA is expected to make the installation of SiriusXM
a standard feature on Mercedes-Benz models available in the United States,
starting with model year 2024 vehicles. Additionally, SiriusXM with 360L -
SiriusXM's most advanced audio entertainment experience - is anticipated to
make its Mercedes-Benz debut in future models. 


"Mercedes-Benz has always offered their customers an exceptional luxury
experience that combines performance, technology and elegance. We've worked
together for more than 20 years and we're thrilled to not only extend our
relationship, but also expand the availability of SiriusXM to more
Mercedes-Benz owners by making it a standard installed feature across their
entire lineup in the U.S.," said Gail Berger, Senior Vice President and
General Manager of Automotive Partnerships, SiriusXM. "Additionally, as we
introduce SiriusXM with 360L to the Mercedes-Benz lineup, owners will be
able to experience the benefits that our latest generation audio
entertainment platform delivers." 


SiriusXM with 360L combines satellite and streaming content delivery into a
single, cohesive in-vehicle entertainment experience, which provides drivers
and their passengers with more choice and a more personalized listening


SiriusXM with 360L delivers more SiriusXM channels, plus thousands of hours
of recorded on demand content and podcasts. The platform offers personalized
"For You" recommendations and the ability to access related content,
allowing listeners to discover more of the programming they love. A Live
Sports category makes it easier to find broadcasts of games and other
sporting events.


The Mercedes-Benz SiriusXM with 360L experience will also include SiriusXM's
Pandora Stations feature. Drivers can create their own ad-free music
stations based on the artist they are listening to, then give songs a thumbs
up or thumbs down within the SiriusXM service to create personalized
channels that play more of what they want.


Mercedes-Benz customers purchasing or leasing SiriusXM-equipped vehicles in
the United States will continue to receive a six-month trial subscription to
the SiriusXM Platinum Plan. The SiriusXM Platinum Plan delivers SiriusXM's
full lineup of varied content, plus access to SiriusXM outside the vehicles
on the SXM App and on connected devices and speakers in the home. 


SiriusXM's music channels are expertly curated, ad-free, and deliver an
exceptionally wide array of audio choices for listeners. Covering every
genre across many decades, channels feature popular tracks and deep cuts
from popular artists, as well as introduce listeners to new and emerging
musicians and bands. Artist-branded channels from Hall of Fame and iconic
talent feature original content that can't be heard anywhere else.
SiriusXM's concept-based channels, such as Road Trip Radio and Yacht Rock
Radio, or its many activity and mood-based channels, are designed to deliver
a personalized music experience that fits the moment.


SiriusXM offers the most extensive lineup of professional and college sports
in audio; news from around the country and the world from many sources and
political perspectives; the scoop on the latest from the world of
entertainment; hours of stand-up by the funniest comics; and more.


For more information on all the programming that SiriusXM offers, and all
the ways subscribers can listen, visit




About Sirius XM Holdings Inc.


SiriusXM is the leading audio entertainment company in North America with a
portfolio of audio businesses including its flagship subscription
entertainment service SiriusXM; the ad-supported and premium music streaming
services of Pandora; an expansive podcast network; and a suite of business
and advertising solutions. Reaching a combined monthly audience of
approximately 150 million listeners, SiriusXM offers a broad range of
content for listeners everywhere they tune in with a diverse mix of live,
on-demand, and curated programming across music, talk, news, and sports. For
more about SiriusXM, please go to:  <>


This communication contains "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995. Such statements
include, but are not limited to, statements about future financial and
operating results, our plans, objectives, expectations and intentions with
respect to future operations, products and services; and other statements
identified by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend," "plan,"
"projection," "outlook" or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of our
management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to
predict and generally beyond our control. Actual results and the timing of
events may differ materially from the results anticipated in these
forward-looking statements.


The following factors, among others, could cause actual results and the
timing of events to differ materially from the anticipated results or other
expectations expressed in the forward-looking statements:  Risks Relating to
our Business and Operations:  We have been, and may continue to be,
adversely affected by supply chain issues; we may be adversely affected by
the war in Ukraine; we face substantial competition and that competition is
likely to increase over time; if our efforts to attract and retain
subscribers and listeners, or convert listeners into subscribers, are not
successful, our business will be adversely affected; we engage in extensive
marketing efforts and the continued effectiveness of those efforts is an
important part of our business; we rely on third parties for the operation
of our business, and the failure of third parties to perform could adversely
affect our business; failure to successfully monetize and generate revenues
from podcasts and other non-music content could adversely affect our
business, operating results, and financial condition; we may not realize the
benefits of acquisitions or other strategic investments and initiatives; the
ongoing COVID-19 pandemic has introduced significant uncertainty to our
business; and the impact of economic conditions may adversely affect our
business, operating results, and financial condition. Risks Relating to our
Sirius XM Business:  A substantial number of our Sirius XM service
subscribers periodically cancel their subscriptions and we cannot predict
how successful we will be at retaining customers; our ability to profitably
attract and retain subscribers to our Sirius XM service is uncertain; our
business depends in part upon the auto industry; failure of our satellites
would significantly damage our business; and our Sirius XM service may
experience harmful interference from wireless operations. Risks Relating to
our Pandora Business:  Our Pandora ad-supported business has suffered a
substantial and consistent loss of monthly active users, which may adversely
affect our Pandora business; our Pandora business generates a significant
portion of its revenues from advertising, and reduced spending by
advertisers could harm our business; our failure to convince advertisers of
the benefits of our Pandora ad-supported service could harm our business; if
we are unable to maintain revenue growth from our advertising products our
results of operations will be adversely affected; changes to mobile
operating systems and browsers may hinder our ability to sell advertising
and market our services; and if we fail to accurately predict and play
music, comedy or other content that our Pandora listeners enjoy, we may fail
to retain existing and attract new listeners. Risks Relating to Laws and
Governmental Regulations:  Privacy and data security laws and regulations
may hinder our ability to market our services, sell advertising and impose
legal liabilities; consumer protection laws and our failure to comply with
them could damage our business; and failure to comply with FCC requirements
could damage our business. Risks Associated with Data and Cybersecurity and
the Protection of Consumer Information:  If we fail to protect the security
of personal information about our customers, we could be subject to costly
government enforcement actions and private litigation and our reputation
could suffer; and interruption or failure of our information technology and
communications systems could impair the delivery of our service and harm our
business. Risks Associated with Certain Intellectual Property Rights:  The
market for music rights is changing and is subject to significant
uncertainties; our Pandora services depend upon maintaining complex licenses
with copyright owners, and these licenses contain onerous terms; the rates
we must pay for "mechanical rights" to use musical works on our Pandora
service have increased substantially and these rates may adversely affect
our business; failure to protect our intellectual property or actions by
third parties to enforce their intellectual property rights could
substantially harm our business and operating results; some of our services
and technologies may use "open source" software, which may restrict how we
use or distribute our services or require that we release the source code
subject to those licenses; and rapid technological and industry changes and
new entrants could adversely impact our services. Risks Related to our
Capital and Ownership Structure:  We have a significant amount of
indebtedness, and our debt contains certain covenants that restrict our
operations; we are a "controlled company" within the meaning of the NASDAQ
listing rules and, as a result, qualify for, and rely on, exemptions from
certain corporate governance requirements; while we currently pay a
quarterly cash dividend to holders of our common stock, we may change our
dividend policy at any time; and our principal stockholder has significant
influence, including over actions requiring stockholder approval, and its
interests may differ from the interests of other holders of our common
stock. Other Operational Risks:  If we are unable to attract and retain
qualified personnel, our business could be harmed; our facilities could be
damaged by natural catastrophes or terrorist activities; the unfavorable
outcome of pending or future litigation could have an adverse impact on our
operations and financial condition; we may be exposed to liabilities that
other entertainment service providers would not customarily be subject to;
and our business and prospects depend on the strength of our brands.
Additional factors that could cause our results to differ materially from
those described in the forward-looking statements can be found in our Annual
Report on Form 10-K for the year ended December 31, 2022, which is filed
with the Securities and Exchange Commission (the "SEC") and available at the
SEC's Internet site (
<> The
information set forth herein speaks only as of the date hereof, and we
disclaim any intention or obligation to update any forward looking
statements as a result of developments occurring after the date of this


Source: SiriusXM


Media contact:

Kevin Bruns



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