Subaru Picks New CEO Who Pledges Flexibility in Electrification Age

AIADAonline reported that Subaru has appointed Atsushi Osaki as its next CEO, tasking the manufacturing chief to steer the small-sized Japanese automaker through a challenging era of electrification, automated driving, and industry upheaval as it strives to rekindle U.S. sales. The next boss, said that flexibility and expansion will be key focal points of his tenure, reports Automotive News. Subaru will be flexible in quickly responding to market trends, such as electrification. And it will seek to grow in the U.S. and new markets such as Australia. “We at Subaru want to survive the age of electrification by being nimble,” Osaki said. “We will put various systems in place while focusing on flexibility and expansion.” The U.S., which constitutes Subaru’s biggest market by far, still holds lots of potential, he said. “I believe we can still grow our sales in the U.S.,” Osaki said. “We also receive a lot of customer inquiries from Japan, Asia, Australia, and Canada, as well,” he said. “At the moment, we are unable to meet such potential demand due to chip shortages, but we will work to resolve such issues and seek to further increase our sales globally.” Click here for the full story.