REVEALED: Ford KA, Peugeot 206 and Renault Clio are to disappear from British roads in the next two years
Hi,
According to new research by Car Finance Company, Carmoola,
<https://www.carmoola.co.uk/> the Millennial “First Car�?? such as the Ford
KA or Peugeot 206 is being phased out by Gen Z as they opt for luxury
models such as an Audi or BMW.
- *Ford KA, Peugeot 206 and Renault Clio are to disappear from British
roads in the next two years. *
- *Most popular Millennial Cars in 2014 were the Ford Fiesta, Ford Focus
and Vauxhall Astra*
-
*In 2022 the top five makes of licensed cars in the UK were Ford
(12.1%), Vauxhall (8.9%), Volkswagen (8.8%), BMW (6.1%) and Audi (5.7%).*
- *Gen Z buyers are more likely to buy luxury cars than any other
generation, with 39% saying that the vehicle they bought was a luxury model
vs only 29% of Millennials. *
Carmoola <https://www.carmoola.co.uk/> has used DVLA data to source the top
40 brands and models of cars registered in the UK in 2014 and compared the
number of registrations of the same models in 2022. By comparing the number
of licenses in these two years, we found an average drop in these models
over the past nine years and predicted how long until these models will be
gone from UK roads completely!
From Skinny Jeans, drinking alcohol and even winged eyeliner, Gen Z loves
nothing more than writing off something favoured by their older peers, the
Millennials, and next up may be the humble “first car�??. Long gone are the
days of second-hand motors being passed down from older siblings or
trawling the local second-hand car dealership for a rusted run around that
costs no more than a few thousand pounds.
Original content:
https://www.carmoola.co.uk/blog/millennial-gen-z-first-cars
Imagery:
https://drive.google.com/drive/folders/1CxbNfoDgEr60j2wQoR06vLeKH16kIsXE?usp=sharing
Let me know if you need any additional information!
Thanks
Lauren
[image: The Millennial “First Cars�?? Being Written Off By Gen Z]
These are The Millennial “First Cars�?? Being Written Off By Gen Z
According to new research by Car Finance Company, Carmoola,
<https://www.carmoola.co.uk/> the Millennial “First Car�?? such as the Ford
KA or Peugeot 206 is being phased out by Gen Z as they opt for luxury
models such as an Audi or BMW.
- *Ford KA, Peugeot 206 and Renault Clio are to disappear from British
roads in the next two years. *
- *Most popular Millennial Cars in 2014 were the Ford Fiesta, Ford Focus
and Vauxhall Astra*
-
*In 2022 the top five makes of licensed cars in the UK were Ford
(12.1%), Vauxhall (8.9%), Volkswagen (8.8%), BMW (6.1%) and Audi (5.7%).*
- *Gen Z buyers are more likely to buy luxury cars than any other
generation, with 39% saying that the vehicle they bought was a luxury model
vs only 29% of Millennials. *
From Skinny Jeans, drinking alcohol and even winged eyeliner, Gen Z loves
nothing more than writing off something favoured by their older peers, the
Millennials, and next up may be the humble “first car�??. Long gone are the
days of second-hand motors being passed down from older siblings or
trawling the local second-hand car dealership for a rusted run around that
costs no more than a few thousand pounds.
The Most Popular Cars in 2014
In 2014, most Millennials would have been aged between 18 and 33 - the time
when most people are learning to drive and hopefully passing their driving
test so they can get on the roads in their very first car. When looking for
their first car back in 2014, Millennials wanted reliability, affordable
running costs and the ability to take a few bumps and scrapes along the
way.
Compiling data from the Department of Transport and the DVLA of the most
licensed cars in the UK in 2014 reveals the most popular cars of the
Millennial “first driver.�?? The top three most licensed cars in 2014 were:
1.
FORD FIESTA - 66655 licensed
1.
FORD FOCUS - 589565 licensed
1.
VAUXHALL ASTRA - 163297 licensed
The Millennial Cars Being Written Off by Gen Z
The most popular first cars for Millennials may be a thing of the past in
the coming years as research has found they are likely to disappear from
the roads completely in the near future. The five models most likely to
disappear off the roads the quickest are:
FORD KA - 1 YEAR: On average there are 11597 fewer Ford KAs on the roads
each year since 2014. The beauty of the humble Ford KA is it’s cheap to
buy, insure and run! So, if you're on a tight budget and want to get from A
to B with minimal fuss, Ford's little Ka with its simple design was a
winning choice - perfect for the Millennial looking to get on the road
driving mates to college or pulling up to their first “real�?? jobs. By 2009,
British customers had bought 500,000 of Ford's smallest car since it first
went on sale in 1996.
PEUGEOT 206 - 1 YEAR: On average there are 8001 fewer Peugeot 206s on the
roads each year since 2014. First launched in 1998, the Peugeot 206 is a
small, reliable hatchback car. It remains the best-selling Peugeot of all
time. Unfortunately, you can’t buy a new 206 anymore but there are plenty
of secondhand models still on the market.
FORD MONDEO - 1 YEAR: On average there are 4857 fewer Ford Mondeos on the
roads each year since 2014. As a Millennial, if you had a Ford Mondeo - it
was likely that your parents gave you it after they had had an upgrade to
the latest model or one was going cheap at the local second-hand car
dealership. A mainstay among families for over 30 years, there was even one
featured at the start of the James Bond film, Casino Royale. Sadly, Ford
announced they were going to stop selling new Mondeo models in the UK from
2022 thanks to the rise in popularity of the SUV.
RENAULT CLIO - 2 YEARS: On average there are 12165 fewer Renault Clios on
the roads each year since 2014. The Renault Clio is a perennial first-buy
favourite in the UK as it’s cheap to buy and own. It’s easy to drive and
its soft suspension makes it very comfortable, and there’s plenty of kit,
too. Chances are if you didn’t drive one yourself, you know someone who
did. Known for its electrical niggles, you could at least pop to the shops
for some predrinks.
FIAT PUNTO - 3 YEARS: On average there are 5386 fewer Fiat Puntos on the
roads each year since 2014. Fiat is often overlooked by those in the market
for a first car, in favour of the likes of the Ford Fiesta and Vauxhall
Corsa. However, the Punto was a good-looking and affordable option for
those who have just passed their test. Likely the car of choice for
Girlfriends and hairdressers it was dwarfed in popularity by its sister
model the Fiat 500.
BRAND
MODEL
SUB-MODEL
2022
2014
Average loss per year
How many years left?
FORD
FORD KA
KA
6472
110842
11597
1
PEUGEOT
PEUGEOT 206
206 LX
5682
77687
8001
1
FORD
FORD MONDEO
MONDEO LX
6362
50072
4857
1
RENAULT
RENAULT CLIO
CLIO DYNAMIQUE 16V, CLIO EXPRESSION 16V
25384
134873
12165
2
FIAT
FIAT PUNTO
PUNTO ACTIVE
17740
66216
5386
3
VOLKSWAGEN
VOLKSWAGEN POLO
POLO E
12389
51424
4337
3
NISSAN
NISSAN MICRA
MICRA S
21147
74952
5978
4
VOLKSWAGEN
VOLKSWAGEN GOLF
GOLF GT TDI, GOLF S
49323
139963
10071
5
VAUXHALL
VAUXHALL CORSA
CORSA SXI 16V, CORSA SXI
49594
137459
9763
5
FORD
FORD FOCUS
FOCUS ZETEC, FOCUS LX, FOCUS GHIA, FOCUS ZETEC TDCI, FOCUS ZETEC CLIMATE,
FOCUS ZETEC 100
258257
589565
36812
7
PEUGEOT
PEUGEOT 207
207 S
26758
53441
2965
9
VAUXHALL
VAUXHALL ASTRA
ASTRA CLUB 8V, ASTRA SRI
ASTRA SXI
86635
163297
8518
10
VAUXHALL
VAUXHALL ZAFIRA
ZAFIRA LIFE, ZAFIRA EXCLUSIV
62300
109741
5271
12
HONDA
HONDA JAZZ
JAZZ SE
42333
68141
2868
15
FORD
FORD FIESTA
FIESTA ZETEC, FIESTA ZETEC CLIMATE, FIESTA FINESSE, FIESTA STYLE, FIESTA
LX, FIESTA GHIA
531482
666551
15008
35
PEUGEOT
PEUGEOT 107
107 URBAN
49098
60526
1270
39
MINI
MINI ONE
ONE
95350
107602
1361
70
AUDI
AUDI A3
A3 SPORT TDI
47420
53156
637
74
TOYOTA
TOYOTA YARIS
YARIS TR VVT-I
54306
58666
484
112
FIAT
FIAT 500
500 LOUNGE
112390
47816
+7174
MINI
MINI COOPER
COOPER
174098
153988
+2234
Expensive Taste
According to a recent survey by Heritage Car Insurance
<https://www.heritagecarinsurance.co.uk/blog/survey-shows-ford-is-the-most-popular-first-car-uk-wide/>,
Gen Z is by far the generation that is most likely to have a first car that
is “luxurious�?? differing from Millennials who were lucky to get their older
brothers Ford KA or Peugeot 208. According to those surveyed 1 in 6, Gen
Zers have had a BMW as their first car and 1 in 12 said they have an Audi
for their first-ever vehicle. According to a recent report by CDK Global
<https://www.cdkglobal.com/sites/cdk4/files/2022-06/CDK_Global_GenZ_Friction_Point_Study.pdf>,
Gen Z buyers are more likely to buy luxury cars than any other generation,
with 39% saying that the vehicle they bought was a luxury model vs only 29%
of Millennials.
In 2022 the top five makes of licensed cars in the UK were Ford (12.1%),
Vauxhall (8.9%), Volkswagen (8.8%), BMW (6.1%) and Audi (5.7%).
Link to original content:
https://www.carmoola.co.uk/blog/millennial-gen-z-first-cars
Data:
We sourced the top 40 brands and models of cars registered in the UK in
2014 and compared the number of registrations of the same models in 2022.
By comparing the number of licenses in these two years, we found an average
drop in these models over the past nine years and predicted how long until
these models will be gone from UK roads completely. All models are still
licensed and roadworthy.
https://www.gov.uk/government/statistical-data-sets/vehicle-licensing-statistics-data-files
Data set:
https://docs.google.com/spreadsheets/d/10P9mI3HqXCG6tNvutAY3MQQnU_HFghZ8I09YU1kgurg/edit?usp=sharing
https://www.heritagecarinsurance.co.uk/blog/survey-shows-ford-is-the-most-popular-first-car-uk-wide/
*https://www.cdkglobal.com/sites/cdk4/files/2022-06/CDK_Global_GenZ_Friction_Point_Study.pdf
<https://www.cdkglobal.com/sites/cdk4/files/2022-06/CDK_Global_GenZ_Friction_Point_Study.pdf>
*