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New research: Toyota lengthens lead on being the most searched car for 2022

Hi there,

Hope you’re well.

Toyota retains the lead as the most searched car for 2022 for the third
year in a row, with an impressive gain of 22 countries from 2021.

This is according to *Compare the Market Australia*, which has compiled a
list of the most searched cars across more than 150 countries for the fifth
year running.

The 2022 report
found that Toyota reigned supreme in 69 countries (accounting for 44.5% of
searches), as opposed to when it laid claim to being the top searched car
of 2021, with 47 countries.

BMW bolstered its numbers by 9 countries (36 countries in total) from the
previous year, keeping it running in second place, but not enough to keep
pace with Toyota. Mercedes-Benz also keeps its bronzeware for five years
running but has lost 13 countries, allowing it to fall back with the pack,
where Audi and Kia (equally being the most searched car in 9 countries) are
hoping to strike.

I have included the media release below as well as attached it for your

Please don’t hesitate to reach out if you’d like further information, or a
high-res version of the map of the most searched cars for 2022.

Kind regards,



*Media release*


•    The latest rendition of Compare the Market Australia’s most searched
cars research has revealed that Toyota remains in the lead for the third
year in a row
•    Using Google Trends data, the comparison company has tracked Toyota’s
supercharged win as the favoured brand in almost twice as many countries as
the second-place winner, BMW
•    The Japanese car manufacturer was the top search term in 69 out of 155
countries for 2022

They say three is the magic number, and it sure seems to be working a charm
for Toyota. That’s according to Compare the Market
<>’s newest version of
their annual most searched cars report.

For the third consecutive year, the world-renowned manufacturer has secured
its place as the most searched car brand across the globe, based on Google
Trends data.

The 2022 analysis reveals that Toyota was the most popular search of any
car brand in 69 of the 155 countries included in the research, accounting
for around 44.5% of total searches. That’s up from 31% of searches in 2021
– showing just how far behind Toyota has left its competitors in the dust.

It’s perhaps not surprising, given it was named the most reliable car brand
of 2022  as well as the most trusted automotive brand in Australia,  where
it far surpassed searches for competitors such as Mazda and Ford.

As for the country that loves Toyota the most online – that’s the United
States. In 2022, the nation had a whopping average monthly search volume of
2,740,000. Yet, it wasn’t the nation’s favourite brand.

Trailing behind in second and third place globally are BMW (most searched
in 36 countries), and Mercedes (10 countries). Alongside Toyota, the three
brands have consistently held the podium for each of the five years Compare
the Market has run their analysis. Of those, 2019 was the only year Toyota
lost the throne, with BMW securing an impressive 118 countries to its name.

After gaining impressive traction in 2021 and closing the gap between it
and BMW by almost 70%, Mercedes lost more than half of the countries it
held last year over the course of 2022.

Other names that saw big losses were the likes of Tesla, Renault, Rolls
Royce and Mazda – all of which were absent as a top brand in any nation
this year, unlike 2021, where they were the favourite in at least one

On the other side of the track, Jeep had success for the first time in the
history of the report. It was the most searched car brand in Bhutan,
followed by GM and Tesla.

Nissan also saw considerable improvement in its ranking. The manufacturer
increased from 10th place in 2021 to 6th place in 2022, which was the
largest advance other than Jeep’s debut in the top 10.

Compare the Market’s General Manager of General Insurance, Adrian Taylor,
says that the results of the study could be indicative of what people are
driving on the roads.

“Typically, search results give an indication of what people are interested
in and may not always be aligned to what people are driving,�?? Taylor

“However, in the case of the Australian figures, our own insurance sales
data aligns with the search data compiled for this analysis, where Toyota
is the top brand in both cases. It shows a clear parallel between what
people are searching, and what people are actually driving.

“Even more specifically, when it comes to car insurance policies, the
Toyota Corolla is the most common car that people compare and buy insurance
for through Compare the Market.�??

The image below shows some of the most popular car brands for 2022.

Visit Compare the Market
to see the full list of most searched car brands around the world,
including the changes in ranking from 2018 to 2022.


*For interviews and more information, please contact:*
Hannah Norton | +61 449 680 017 |

*About <>* is a comparison service that takes the hard work
out of shopping around. We make it Simples for Australians to quickly and
easily compare and buy insurance, energy, travel and personal finance
products from a wide range of providers. Our easy-to-use comparison tool
enables consumers to find products that best suit their needs and back

*Noémi Hadnagy*

*Digital PR Coordinator*

Compare the Market,
Level 2, 80 Jephson St, Toowong 4066

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