Automotive @ CES 2023
Automotive Industry At CES Looks Towards More Present Innovation.
Bloomberg (1/3) reports that the automotive industry is seeing the “age of adventure” replaced by “the realm of reality” at CES 2023, as companies look to “spotlight technologies that are here and now,” showing innovations “they expect will provide a return on investment in the near-term, not in some hazy tomorrow that may never come.” The show will “still be packed with products,” with at least 274 auto and mobility exhibitors, but “practicality and profit will be the buzz words at a more sober CES.” CTA CEO Gary Shapiro said, “There’s no question there’s been a shift,” with the Biden administration focusing “more on electric vehicles than they have on autonomous.” Exhibitors are set to do the same, with highlights from GM, Rivian, Tesla, Volvo, and others. Guidehouse Insights principal analyst for e-mobility Sam Abuelsamid said, “People are realizing that the market for large-scale adoption of AVs is still quite a few years away because the technology is just not mature enough.”
AFP (1/4) reports that autonomous vehicles may “again fall short of long-held hopes,” because despite “steady advances,” autonomous driving technologies have still “yet to take over the open roads.” Many automakers are working on autonomous driving, but several have “scaled back their ambitions and focused on assistance tools.” AEye co-founder Jordan Green said that developing an autonomous vehicle is “a massive cost...without a quick path to profitability,” and that the biggest challenge to development is not technology, but “the business model.”