The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Become The Car Guy You Have Always Wanted To Be

PHOTO (select to view enlarged photo)


Brand Name Functioning Million Page Automotive Knowledge Base With Meta Data, Ready For Machine Learning - For Sale, Lease Or Subscription


The Auto Channel Puts Thoughts In Visitor's Minds, it is a grown-up car guy's most important Stop On The Digital Mother Road, where they can find focused easy to understand, easy to read helpful and fun automotive content. They can find comfortable eclectic lifestyle stories and "one-click-away-from" complete vehicle specs, auto journalist vehicle reviews, every piece of content has been indexed and ready to discover.

But The Auto Channel site visitor's won't find cookies or other clandestine privacy pirates here, there are no hucksters or touts screaming "find best price" claims, no "tatt" monster vehicle experts, no nose rings, no fast talking scary characters, no selling - just telling, in a mature measured way.

Readers will find data to expand their car and truck knowledge so they can confidently detour around biased lead gen influenced search engine SERP and purposeful site omissions, both of which are conducive to make wrong decisions and expensive assumptions.

The Auto Channel Highlights

The Auto Channel Published Online Since 1996
The Auto Channel, U.S. Trademark Registration No. 3301940
The Auto Channel URL and 50 Additional Complimentary URLs Registered
900,000 Page Parsed Automotive Knowledge Base (Text, Video, Audio, Images)
500,000 Visitors Monthly (Past: as many as 6 -7 million visitors per month
Google SERP Impression Count 6-8 Million per Month
The Auto Channel Alexa Ranking – Within Top 100,000 Worldwide
The Auto Channel Alexa Ranking – Within Top 25,000 in U.S.
Domain Rating 70
Organic Referring Domains 20,000
Organic Back-Links 867,000
Publisher Training
Operational Team Integration
All Hardware And Software Systems

Market Rationale:

CarMax, America's number one used car dealer recently purchased for $450 Million dollars to guarantee them an ongoing source of proprietary editorial content, shopper research tools and dealer network. CarMax understands that the future's commerce and educational platform must meet or exceed shopper's web site expectations and offer a total end-to-end on-line encounter that deliver both top transactional plus relevant editorial.

According to Bill Nash, CarMax president and CEO: Edmunds proprietary content, comprehensive automotive market insights and streamlined user experience across the car buying and selling journey will allow us to deepen our engagement with customers shopping online.

The Auto Channel like Edmunds can enhance digital marketing, customer and investor communication and positioning efforts.

Our Offering;

  • The purchaser or lessee will receive a turn-key subscription to The Auto Channel's Created, Aggregated, Curated and updated 650-800,000 pages of automotive interest content
  • Content published on, the Internet's oldest and largest automotive content resource will be exclusively available to a single brand vehicle dealer for just a fraction of the price paid for access to Edmunds' content segment.
  • The Auto Channel For Sale is for sale at $4.5 million or can be wall to wall leased for $600,000 annually, which includes all re-publication rights of every content library (including specs, reviews, news from 1995-2021), video, audio, images, data bases.
  • Knowledge base and meta content have been intelligently parsed into instantly retrievable “content buckets” accessible via The Auto Channel content access system for easy transfer to Machine Learning or re-publishable to any website of owner's choosing.

To examine our knowledge base go HERE

Serious Interest?

Robert Jay Gordon, President

Marco J Rauch, Executive VP

The Auto Channel
332 West Broadway
Louisville, KY 40202