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Hercules Tires' Title Sponsor of Sun Belt Football Championship

Game to be Televised by ESPN as Part of Conference Championship Weekend

HUNTERSVILLE, N.C., Dec. 2, 2022 -- For the second consecutive year, Hercules Tires will be the title sponsor of the Sun Belt Football Championship game to be broadcast on Saturday, Dec. 3, on ESPN.

The 2022 Hercules Tires Sun Belt Football Championship Game will be held in Troy, Ala., as the East Division Champions in Coastal Carolina (9-2, 6-2 Sun Belt) will take on the West Division Champions in Troy (10-2, 7-1 Sun Belt) at 3:30 p.m. Eastern Time.
Negotiated by Sun Belt multimedia rights partner Van Wagner in 2021, the multi-year agreement marks one of the largest sponsorship agreements in Sun Belt history and provides Hercules Tires not only Title Sponsorship of the Football Championship, but also designation as the Official Tire of the Sun Belt Conference as well as Title Sponsor of the men's and women's basketball championships.

As part of its sponsorship, Hercules Tires has an integrated marketing presence throughout the year, allowing the brand to connect with alumni, fans, students, and employees of Sun Belt schools.

"As a proud partner of the Sun Belt Conference, we're looking forward to seeing two great schools battle it out in their first matchup this season," said Joshua Simpson, president of Hercules Tires. "Our sponsorship provides Hercules with the opportunity to have our brand reach millions of college football fans nationwide through ESPN and in key U.S. markets where the Hercules brand is looking to grow."

Hercules Tires, which celebrated its 70th anniversary this year, has invested in a wide range of sports marketing sponsorships in the U.S. and Canada to increase awareness of its brand with consumers. In addition to its collegiate sports sponsorship of the Sun Belt Conference, the brand also has partnerships with the Big South, Big West, MAC, WAC, CIAA and Southland Conferences.  Additionally, partnerships that round out the Hercules portfolio include: Hamilton Tiger Cats CFL team, major league fisherman Josh Douglas and Josh Bertrand as well as sprint car driver Greg Wilson.

To follow Hercules Tires activations, as well as Sun Belt football, be sure to visit @SunBelt and @HerculesTires on Twitter and Instagram. For more information about Hercules Tires, visit

About Hercules Tires
Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value. Widely recognized as the industry's premier value leader with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires.

Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.

About the Sun Belt Conference 
The Sun Belt Conference is made up of 14 members: App State, Arkansas State, Coastal Carolina, Georgia Southern, Georgia State, James Madison, Louisiana, ULM, Marshall, Old Dominion, South Alabama, Southern Miss, Texas State and Troy. 

About Van Wagner
Van Wagner is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, sponsorship sales, multimedia rights, and out of home advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world's biggest sporting events. For more information, visit

SOURCE Hercules Tires