COX AUTOMOTIVE ANALYSIS: Q3 U.S. MARKET PERFORMANCE FOR FORD, GM AND HYUNDAI
General Motors and Hyundai Motor Company have reported their Q3 results, and Ford Motor Company will be reporting tomorrow. To help shape the story, Cox Automotive analyzed each automaker’s top-line sales and pricing performance in the all-important U.S. market. There is a clear trend: Higher revenue, lower incentives.
Ford closed the quarter with positive sales, higher transaction prices and significantly lower incentive spending. GM did the same and is once again on top for U.S. sales in Q3, winning its long-held crown back from Toyota. Transaction prices kept climbing while GM continued to slash incentive spending in the third quarter. Meanwhile, Hyundai Motor’s Q3 sales outperformed the market, while its incentive spending was among the lowest in the industry.
See the Data Points on Ford, GM and Hyundai Motor for market performance analyses on sales volume, incentive spend and average transaction prices.