Polestar is the trendiest car brand over the last four years, new study finds
Hello there, A new study from Compare The Market Australia <https://www.comparethemarket.com.au/car-insurance/features/car-trends/> can reveal the car brands rising in popularity the most, with Polestar taking the top spot! To identify the car brands rising in popularity the study analysed car-related Google searches from the last four years, to identify the trending motor brands that are taking the driving world by storm. You can view the full research here: https://www.comparethemarket.com.au/car-insurance/features/car-trends/ The 10 car brands rising in popularity the most Rank Car Brands 2018-2019 Google Searches 2021-2022 Google Searches Total 4 Year Search Difference (%) 1 Polestar 1,366,500 12,049,000 781.7% 2 MG 6,500,000 14,760,000 127.1% 3 Lotus 7,953,000 16,880,000 112.2% 4 Rolls Royce 14,370,000 27,880,000 94.0% 5 Kia 38,500,000 72,800,000 89.1% 6 McLaren 11,158,000 20,720,000 85.7% 7 Tesla 69,200,000 127,860,000 84.8% 8 Porsche 34,710,000 62,240,000 79.3% 9 Aston Martin 11,469,000 20,310,000 77.1% 10 Koenigsegg 5,809,000 10,053,000 73.1% Swedish manufacturer Polestar is the top trending car brand, seeing the greatest increase in worldwide Google searches in the last four years. There were almost 11 million more searches in the last year than there were in 2018/2019, this equates to an increase in searches of over 780%, which is over 700% greater than the average rise in searches across all car brands (60.8%)! A historic name in British motoring, MG ranked as the second car brand rising in popularity. Now a Chinese-owned brand, MG focuses much more on family cars, with interest in its cars growing significantly in recent years. Google searches have increased by almost 130% in four years, a raw increase of around 8 million global searches. Another popular British sports car company Lotus completes the top three trending cars in the study. They were the final company that saw their global Google searches increase by over 100% since 2018/2019. During this time period, Lotus revealed their electric sports car the ‘Evija’, which has drawn more interest in the company. FURTHER FINDINGS - Toyota was the most popular car brand in the last year, there were over 142 million searches for the brand around the globe. - Elon Musk’s Tesla is the most searched-for car worldwide and is the top searched brand in 11 countries. - The Haval H6 is the most trending car model, seeing the biggest increase in global Google searches by almost 300%. - The Honda Civic was the most Googled car model globally by over 8 million searches. You can view the full research here <https://www.comparethemarket.com.au/car-insurance/features/car-trends/>. I have also included a link to a Dropbox folder containing all supporting campaign imagery here <https://www.dropbox.com/sh/0gzz9cxvm3i9whl/AACcovMoiSzWRcM-DtH6g1xXa?dl=0>. Look forward to hearing back! Thanks, Emilie Emilie Fern Digital PR Executive E: emilie@digitaloft.co.uk