The ANGRIEST drivers in the country have been revealed in a new study
Hello Larry, New research reveals 70% of motorists get road rage behind the wheel, with drivers on their phone being the main cause of anger on the roads. A nationwide survey conducted by Hey Discount <https://heydiscount.co.uk/consumer-research/road-rage-capitals>has identified where in the country has the worst road rage, which demographic is more susceptible to road rage, as well as the most common causes of road rage. You can view the full research here: https://heydiscount.co.uk/consumer-research/road-rage-capitals The 10 places in the UK with the angriest drivers Rank Local Area Drivers who experience road rage (%) 1 East Riding of Yorkshire 100.0% 2 Antrim 90.0% 3 Lanarkshire 88.9% 3 Northamptonshire 88.9% 5 Suffolk 87.5% 6 Mid Glamorgan 85.7% 7 Leicestershire 84.6% 8 Clwyd 83.3% 8 Stirlingshire 83.3% 8 Wiltshire 83.3% - The East Riding of Yorkshire has the angriest drivers in the UK, with a whopping 100% of rage-filled drivers in the county, the highest in the study. - The Irish town of Antrim ranked in second place, with the county having a whopping 90% of drivers who experience road rage. - The survey also found men are more dangerous drivers than women, with 71% of male drivers admitting to experiencing road rage in comparison to 68% of female drivers. - 25-34 year-olds experience road rage the most, totalling at 76% in the study, wheras 35-44 year olds getroad rage the least at 68%. - The most popular road rage reaction is swearing - with 53.4% admitting to using fruitful language as a first reaction. I have dropped a full press release below and have also included a DropBox folder to the campaign images here <https://www.dropbox.com/sh/mdq2rwfb0p2z1wl/AAAlj_Xy2HImKY62LmviRqT3a?dl=0>. Look forward to hearing back! Thanks, Fay 70% OF MOTORISTS EXPERIENCE ROAD RAGE, WITH DRIVERS ON THEIR PHONE BEING THE BIGGEST CAUSE, NEW RESEARCH REVEALS 🚘! With the cost of petrol prices rising and road rage being prevalent on UK roads, Hey Discount <https://heydiscount.co.uk/consumer-research/road-rage-capitals> wanted to find out where in the UK has the angriest drivers, as well as the most common reactions and causes of road rage… The Most Common Reasons for Road Rage Rank Cause of Road Rage Number of drivers who experienced this cause Total Drivers Percentage of drivers who got road rage from this cause 1 Drivers on the phone 573 1000 57.30% 2 Other drivers not indicating 572 1000 57.20% 3 Slow Drivers 518 1000 51.80% 4 Tailgating 444 1000 44.40% 5 Last minute breaks 430 1000 43.00% 6 Undertaking 291 1000 29.10% 7 Middle lane hoggers 268 1000 26.80% 8 Bright LED headlights dazzling at night 267 1000 26.70% The number one cause of drivers' road rage is other drivers on their phones, with 57.3% of motorists admitting this. Perhaps unsurprising, as using your phone whilst driving is illegal and also extremely dangerous, there are up to six penalty points given to drivers caught on phones. 57.2% of motorists said drivers not indicating causes road rage. Not indicating can cause other drivers to have to perform emergency braking or turning, and at worst can cause accidents. This lack of use of indicators is incredibly dangerous, but also an incredibly easy habit to get out of. Slow drivers also cause road rage, with 51.8% of motorists confirming this. On motorways, slow drivers can cause frustration by causing delays for other drivers, as well as forcing HGVs to overtake them which blocks the road. Concurrently, on windy country roads, slow driving can really impact other people's journey times and can lead to dangerous situations. The Most Common Reactions of Road Rage Rank Reaction Number of drivers Total Drivers Percentage of Drivers 1 Swearing 534 1000 53.40% 2 Shouting 442 1000 44.20% 3 Beeping horn 426 1000 42.60% 4 Using hand gestures 256 1000 25.60% 5 Flashing headlights 180 1000 18.00% Swearing is the most common reaction to witnessing bad driving, with 53.4% of people admitting to using fruitful language when experiencing road rage! Swearing will most likely be at another driver who has caused a motorist to unexpectedly slow down or caused an inconvenience to other drivers. Shouting is the second most common road rage reaction, often used in conjunction with swearing, too. 44.2% of people said shouting helps them alleviate road rage Often it is just shouting in frustration to themselves about the other driver, but in extreme cases, the window could be wound down by the road rager to give the other driver a direct earful. A less subtle form of road rage is beeping the horn at another driver, with 42.6% of people admitting they slam their horn when they get road rage. Although the horn is often used incorrectly, it is actually there to warn other drivers of an imminent threat of collision but is more often used as a greeting for friends, a warning of speed cameras, or in this case, rage. You can view the full research here: https://heydiscount.co.uk/consumer-research/road-rage-capitals *Fay McFarlane * Digital PR Executive E: fay@digitaloft.co.uk T: 01539 766244
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