The Auto Channel
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The Largest Independent Automotive Research Resource
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4 Ways Auto Retailers Can Sell More Cars Online

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More consumers now buy stuff online. A few even buy expensive items like cars online. To keep up with trends and make processes faster and more efficient for consumers, auto sellers have also embraced eCommerce. The reception has been positive, 10.3% of car buyers are now willing to buy a car entirely online.

Auto marketers now have to convince potential car buyers why buying a car online is just as good as buying offline. But how do they do it, given that a good number still want to shop online but make the actual purchase in person? Here are four ways auto retailers can improve their marketing game and sell more cars online.

          1. Improve Customer Engagement

Consumers trust you more if your dealership is easily accessible. But it goes beyond that. Be honest in your dealings and communicate clearly in case of bottlenecks such as delays. Only commit to what you can deliver. Listen carefully to your customers’ needs and offer the best solutions.

Personalize your interactions through email newsletters and social media. Share relatable stories about your business. Also, listen carefully to customer feedback, experiences, and responses. Be sure to reward loyal customers with freebies or coupons. Host virtual customer engagement forums from time to time to enhance customers' experiences.

          2. Use Search Engine Optimization

95% of car buyers start their search online before visiting a dealership. And statistics show that the first Google page captures up to 92% of all search traffic clicks. This means customers can find your business easily if you appear on the first page.

SEO strategies will help you achieve that. Google ranks your site based on content relevance. Loan Center, a company known for its online auto title loan, regularly tweaks its SEO strategy to keep ranking on page one. Follow suit and optimize your website and social media pages for search engines.

          3. Use Videos

Statistics show that 70% of car buyers using YouTube for research are influenced by video content. These people want to see the actual performance of the cars on the road, plus their interior and exterior features before making a buying decision.

Here are a few ways to use video content to market and sell more cars online.

    • Create and share relevant video content regularly

    • Make video walkthroughs of your showroom and give a sneak peek of behind-the-scenes. The goal is to pique peoples’ interest and make them yearn to visit your dealership

    • Create helpful videos for car owners showing basic car maintenance and warning signals to watch out for

    • Record short interviews explaining your services and what buyers should expect when they work with you. It’s a clever way to introduce yourself to potential buyers before they meet you.

          4. Upload High-Quality Photos

Every entrepreneur wants to show the best version of their business to potential clients. Research shows that humans connect with pictures better than text. Use quality photos in your advertisements to instantly boost brand credibility.

Upload high-quality images of cars you’re selling to draw attention and prompt car buyers to check out your inventory. Take multiple images of cars from different angles to give buyers an all-around view of the major features.