The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
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Rare Car Colors Retain More Value

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Washington DC June 14, 2022; The AIADA online reported that vehicles in rarer colors such as yellow, orange and purple retain their value at a better rate than cars in traditionally dominant colors such as silver, black and white, auto research website said in a study. Karl Brauer, executive analyst at, said he hopes the study will persuade people to purchase vehicles in the colors they really want. "I know so many people buy black, white and silver cars to be safe. But then we end up with a whole lot of cars that maybe not very many people actually wanted," Brauer said. "Our study now proves this: People should get, first and foremost, the colors they really want." Brauer said gray scale colors have the lowest impact on a vehicle's value, neither helping nor hurting it over three years. Automotive News reports Joe Brenner, general manager at Porsche Colorado Springs in Colorado, said he believes people are beginning to stray from Porsche's typical colors. "I think people are slightly deviating a little bit from the classic colors into more color than before," Brenner said. Click here for the full story.