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The Largest Independent Automotive Research Resource
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How to Sell More Cars on Facebook

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Facebook is the biggest social media platform based on an active user base. According to Backlinko, the platform has 2.85 billion monthly active users globally. If you’re an auto retailer or a car salesperson and aren’t using Facebook to boost your car sales, you are missing out on a big opportunity. While selling cars on Facebook is not a walk in the park, you can target potential customers in different ways. Here are some tips on how to sell more cars on Facebook.

     1. Create a Business Account

Most Facebook users might be on the platform to pass time, share memes, and connect with friends, but this does not mean you cannot find leads there. More people take online shopping seriously these days and shop and buy cars online.

If you’re on the platform to do business, avoid using your personal profile. Create a business account and promote it using Facebook ads. You will build a following in no time, and the likes and comments will be from prospective buyers rather than family and friends.

     2. Be Consistent

Facebook algorithms show your business page to more potential customers depending on your posting consistency and post engagement. The more quality content you post, the more likes, shares, and comments you’ll get. Make time in your daily routine to post content on your page.

You can add a listing for a new car model, advertise a promotion, or post a review by a happy customer. Use high-quality images that entice people to click and open the link to your website. You can get high-quality photos from premium car stock image sites.

     3. List Your Cars on Facebook Marketplace

In 2016, Facebook unveiled its version of Craigslist, Facebook Marketplace, a place for business owners to list their products. This space can be profitable because, for one, it targets customers who are actually interested in the products advertised.

Listing your vehicles on Facebook Marketplace boosts your brand's visibility and potential clients can ask questions about cars without leaving the platform. Some people feel clicking on a link to your website is too much work and would rather make inquiries directly on Facebook.

     4. Use Targeted Advertising

Targeted advertising is a great way to increase your car sales on Facebook. You can create Facebook ads that target potential customers depending on your website cookies and their behavior on the platform.

For example, if a person recently viewed a car on your website, Facebook will place your ad in front of their eyes once they log into their account. If they like the ad, it will give them more information and convince them to click on it, view the offer, and convert them into buyers. Facebook ads are better than traditional ads because they are scalable and measurable.

     5. Utilize Facebook Groups

Facebook groups allow you to network with potential buyers, other car dealers, and the local community. Engage other users in the group and position yourself as an expert in car sales. Don't spam the group with sales pitches and promotional posts. Instead, interact with the community, gain their trust, and show them how you can help them. Interested car buyers will soon contact you.