Dodge Announces 'Never Lift' Business Plan; the Muscle-car Brand's Two-year Look Down the Road

DETROIT, Nov. 8, 2021 --

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Dodge announces the return of Direct Connection as the exclusive source of the brand's factory-backed performance parts that maintain the vehicle factory warranty, as well as technical information straight from the factory
New lineup of Direct Connection performance parts and Dodge Power Brokers program roll out December 15, 2021

Dodge Brand Chief Executive Officer Tim Kuniskis today previewed the brand's two-year business plan, which he dubbed "Never Lift." The Dodge Never Lift plan will be news-packed, calling for a minimum of one product- or automotive-enthusiast-related announcement every three months.

Included as part of today's 24-month Never Lift roll-out were four additional news announcements.