2022 Audi A8 Official Preview Sharpened design and innovative technologies for the Audi flagship
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility.
Even more prestige and authority: the exterior design
The Audi A8 is a sedan that represents status and exudes authority – now that it has been reworked, its exterior is even more representative, confident, and athletic. The base of the Singleframe grill is now wider and chrome angles that increase in size from bottom to top adorn its grid. The side air intakes are more upright and just as freshly styled as the headlights, whose lower edge on the outside creates a distinctive contour. To summarize, the newly designed and precisely orchestrated design elements in the front area significantly increase the A8’s presence and authority and sharpen the profile of the brand’s top model.
From a side view, the luxury sedan’s progressive character is particularly eyecatching. The roof dome runs flat. Stretched lines in the body of the car emphasize its length, wide wheel arches hint at the standard quattro drive system. In all model variants, the rocker panel area has a concave shape and ends in a blade pointing toward the road. The rear is dominated by wide chrome clasps, a customizable taillight signature with digital OLEDs, and a continuous, segmented light strip. The diffusor insert in the bumper is delicately accentuated and redesigned with horizontal bars.
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