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Mitsubishi Motors Launches the All-New Outlander PHEV - PHEV Model of Flagship SUV Combines Leading Electrification and All-Wheel Control Technologies +VIDEO

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TOKYO, Oct. 27, 2021 -- Mitsubishi Motors Corporation (MMC) today premiered online the fully redesigned, plug-in hybrid electric vehicle (PHEV) model of the Outlander crossover SUV. Sales will commence in Japan on December 16, followed by Australia and New Zealand in the first half of 2022 and North America in the second half of 2022.

The all-new PHEV model of Mitsubishi's flagship SUV brings together its expertise in electrification and all-wheel control technologies, while also incorporating a newly developed platform and an array of advanced technologies. Based on the product concept of "I-Fu-Do-Do" or authentic and majestic in Japanese, the all-new Outlander PHEV shares the powerful ride, roomy interior spaces and wide-ranging functionalities of an SUV, but adds smooth yet powerful acceleration, capable all-wheel control technology, and the environmentally conscious efficiency unique to an electric vehicle.

"With low CO2 emissions and environmental impact in terms of life-cycle assessment, the all-new Outlander PHEV model can be considered the best solution for carbon neutrality today," said Takao Kato, president and chief executive officer, MMC. "With our electrification technology that delivers an exhilarating, eco-friendly ride, plus all-wheel control technology for safety and peace of mind in any kind of weather and road conditions, we are confident this new Outlander can make driving even more enjoyable and fulfilling."

The Outlander was initially released in 20011 as MMC's first crossover SUV. Since then, it has been rolled out globally over three generations and has become a core model in the company's lineup, comprising approximately 20 percent of the sales volume. After the PHEV model was added to the previous generation in Japan in 2013, it was sequentially launched in regions including Europe, Oceania, North America and ASEAN, and has become a leader in the PHEV category with around 290,000 total units2 sold thus far.

Product overview3

The all-new Outlander PHEV model has been given significant upgrades all over, focusing on the following three attributes.

  • New-generation PHEV system that delivers more powerful road performance and greater driving range
  • Safe, secure and comfortable driving in various weather and road conditions
  • Exterior with powerful presence and advanced, high-class interior

New-generation PHEV system that delivers more powerful road performance and greater driving range

To further enhance its appeal as an EV, MMC has completely updated the Outlander's PHEV components, extending EV driving range and enhancing acceleration.

With an increase of around 40 percent in the output of the front and rear motors and drive battery, the new model can keep driving in EV mode and avoid starting the engine as much as possible even when pressing hard on the accelerator, delivering the smooth, powerful and satisfying motor-based driving of high-output twin-motor 4WD. Switching to a large capacity drive battery with total capacity of 20 kilowatts (kWh) and raising the equivalent all-electric range to 87 kilometers (km, in WLTC mode)4, 5 has assured sufficient driving range even when using functions such as the air conditioner, while at the same time helping to reduce the frequency of charging. An increase in the capacity of the gas tank has also expanded the total possible range when combining EV driving with hybrid driving.

The power drive unit for the front motor is newly equipped with a booster function which bolsters driving force by raising the supply of voltage to the front motor while simultaneously improving electricity consumption by raising the efficiency of the generator. Unifying the rear motor with the control unit also secured enough floor space to install a third row of seats, enabling a seven-passenger seating layout. Installing the control unit on the outside of the passenger compartment has also helped to shut out high-frequency noise for superior quietness.

Newly added innovative pedal operation mode makes it possible to both accelerate and decelerate just by controlling the accelerator pedal. The accelerator pedal alone can exert proper braking force with no need to switch to the brake pedal when decelerating,6 so drivers can concentrate on steering and have more peace of mind in slippery surfaces such as snowy roads and reduce the fatigue caused by switching pedals.

Safe, secure and comfortable driving in various weather and road conditions

The Super-All Wheel Control (S-AWC) integrated vehicle dynamics control system, based on a twin-motor 4WD system with one drive motor in front and another in the rear, has a new brake Active Yaw Control (AYC) function for the rear wheels. This allows the system to distribute the driving force to the front and rear wheels optimally according to road and driving conditions, while torque vectoring by controlling the brakes on the left and right wheels is also possible for the front and rear wheels. This makes it possible to extract the maximum performance from all four tires in a more balanced manner, delivering handling true to the driver's intention and high operating stability.

Seven drive modes can be selected depending on road surface conditions and driving style. Normal is the basic mode, optimized for normal driving on paved roads. Tarmac mode provides brisk acceleration response and high-cornering performance on dry paved surfaces. Gravel mode provides balanced operability and road handling ability on unpaved or wet paved roads, and Snow mode delivers stable vehicle behavior on snowy and other slippery roads. Mud mode optimizes tire slippage according to vehicle speed for superior road handling on muddy roads and deep trenches of snow, while also providing better ability to escape when stuck. Modes that can be used according to driving style are Power mode, which delivers powerful acceleration when needed, and Eco mode which prioritizes economic and environmentally friendly driving. These seven driving modes ensure a comfortable, enjoyable driving experience along with safety and peace of mind.

The newly developed platform and highly rigid structure of RISE (Reinforced Impact Safety Evolution) body design achieve a high level of safety and steering stability. In addition to greatly increasing the front body rigidity and torsional rigidity which contributed to improving steering stability, MMC used hot stamping method ultra-high tensile strength steel sheets (1,470 MPa). Incorporated around the passenger compartment, these sheets go beyond the conventional steel sheet reinforcement to form a highly durable passenger compartment with little deformation. Inclusion of the latest version of MMC's active safety technologies, which detect collision risks with multiple sensors for safer driving, keep collision risks to a minimum while offering safety and peace of mind.

The all-new Outlander PHEV is equipped with evolved MI-PILOT7 single-lane driver assistance technology for highways. The control system integrates Adaptive Cruise Control (ACC) and Lane Keep Assist (LKA) to assist the driver in maintaining distance between vehicles while keeping in the center of the lane. It also detects speed limit signs and automatically adjusts the set speed accordingly. MI-PILOT with Navi-link utilizes map data to automatically adjust vehicle speed as needed according to curves, forks, and other circumstances on expressways. Also, the vehicle can automatically start within about 30 seconds of stopping in traffic, alleviating driver fatigue on the expressway.

Mitsubishi Connect is adopted for more safety, security and comfort behind the wheel. Users can easily access emergency assistance, check the travelable distance of the drive battery, set charging times and alerts to avoid forgetting to charge, and display the positioning of the parked vehicle on smartphone app maps to see where it is located. Mitsubishi Connect also has a parental control function that sends notifications of vehicle driving status.

Exterior with powerful presence and advanced, high-class interior

Based on the bold expressions of functionality with which MMC has designed its SUVs over the years, the company developed the all-new Outlander under its new design concept — Bold Stride — which expresses a bold, fixating presence with a solid stance and dependability for drivers to take a new step forward.

On the front, MMC has evolved the Dynamic Shield for a new generation to create a front-end design with a sense of presence. Seen from the side, the large-diameter 20-inch wheels along with the muscular fender flares that house them combine with D-pillars inspired by the vertical tail of airplanes and a floating roof to conjure an image of powerful yet crisp road performance. The rear side of the all-new Outlander features tailgate design comprised of a hexagon motif, evoking the styling of classic, off-road heritage models, and the horizontally themed taillights that extend to both edges create a styling that accentuates wideness and stability. Body color can be selected from a total of 10 colors including the vivid, crystalline, high brightness Diamond Color series – Red Diamond, White Diamond, and the new Black Diamond.

Inside, the horizontally sculpted instrument panel makes it easy to understand the position of the car while driving, and expresses robustness and a feeling of spaciousness. The center console is designed to project a broad high-class presence. Finely textured soft padding that is pleasing to the touch can be found all over the interior, with stitching added for a high-quality feel. Based on the Mitsubishi Touch approach, the monitors and gauges are designed to be reassuringly easy to see, while the selectors, dials and switches are designed to provide a confident grip and operation, resulting in a quality feel that appeals to the senses.

U.S. trim levels and pricing for the all-new Outlander PHEV will be announced with final on-sale timing in the second half of 2022.

  1. Sold as Airtrek in Japan
  2. As of September 2021
  3. Japanese specifications. Vehicle specifications may vary depending on model and/or market. 
  4. For the Japan-market M trim level. Range of the P and G trim levels is 83 km.
  5. WLTC: Worldwide harmonized Light duty Test Cycle is an internationally recognized test cycle that is composed of urban, suburban, and highway driving modes with average usage ratios.
  6. Brake pedal must be used when stronger deceleration is required or when stopping the car.
  7. MI-PILOT assist in the U.S. and Canada.

Mitsubishi Motors Invites SUV Buyers to Get “Thunderstruck” by The All-New 2022 Outlander

  • Mitsubishi to use iconic AC/DC song in high-energy, multi-faceted marketing campaign
  • First-ever joint development of national and local advertising assets in auto industry

FRANKLIN, Tenn. – From rock to pop to house to alternative, music has been a diverse and integral part of the historic advertising of Mitsubishi vehicles. And with Mitsubishi Motors North America (MMNA)’s recent move to Music City – Nashville, Tenn. – the three-diamond brand is doubling down on that strategy to introduce its all-new flagship vehicle. The company today announced plans linking the unmistakably bold 2022 Mitsubishi Outlander with the immediately recognizable strains of AC/DC’s iconic and edgy “Thunderstruck.”

“The all-new 2022 Mitsubishi Outlander is the most-connected, best-equipped vehicle we have ever sold in the U.S., and given how positively it’s already been received by members of the media, our dealer partners and consumers, it represents a huge opportunity to raise awareness and consideration for the Mitsubishi brand,” said MMNA senior manager of marketing, Kim Ito. “The Outlander takes its place at the head of the Mitsubishi Motors lineup. With a car that stands out from the crowd the way this one does, we knew we needed a soundtrack that would help it be just as memorable and stand out in the crowded field of advertising

Mitsubishi Motors’ new “Thunderstruck” campaign was created by Unite Digital in collaboration with The Sussman Agency in Detroit, the same agency that created the “Take Me Out” campaign for the Mitsubishi Eclipse Cross earlier this year, featuring the song by the same name from Franz Ferdinand. The agency worked in close collaboration with MMNA and its National Advisory Board dealer partners, ensuring a cohesive and memorable set of creative deliverables that differentiates the brand for a national audience, while providing an aligned and targeted platform for locally customized executions.

Key to the success of the campaign is a Mitsubishi Motors first-in-the-industry process, also developed in partnership with Unite Digital, whereby each of the company’s approximately 330 dealer partners have the ability to directly personalize and customize the national advertisement for their local use. By combining the production of so-called Tier 1 and Tier 3 advertisements together, MMNA is able to ensure consistent quality and production value, while its dealer partners are able to share information and offers with their local and regional customers. This has never been done before in the auto industry, and allows unprecedented value for dealers and a consistent creative through-line across all levels of advertising.

Directed by creative veteran Susan Stallings, the high-energy spot is characterized by synchronized sound and lighting, taking inspiration from the response the Outlander consistently evokes when people experience it in person.

“Beyond AC/DC’s rock star street cred, ‘Thunderstruck’ perfectly describes the way the whole creative team felt the first time we saw the Outlander,” said Stallings, Sussman’s senior vice president and creative director. “People first say ‘Wow! What is that?’ and then they immediately say, ‘That’s the new Mitsubishi?’ We wanted to capture that feeling when a new car makes you stop in your tracks and just stare in amazement.”

From the beginning, Mitsubishi’s marketing for the all-new Outlander has been distruptive and bold. It was the first vehicle ever to be revealed to a global audience via Amazon Live, and it has already set high watermarks for Google search, website traffic, retail closing rates and model sales, attracting a whole new customer to Mitsubishi Motors. Closely aligned across national and retail-level creative, the campaign will include broadcast and digital activations, an extension of the Amazon partnership, and sales event heavy-ups backed by Mitsubishi’s largest marketing investment in recent years.

The all-new Outlander, which launched to rave reviews from media and consumers, was recently named a Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS) and offers an impressive array of standard and available advanced driver assistance systems to increase driver convenience, confidence and safety. The vehicle also was just announced as a winner of the Wards 10 Best Interiors award, calling out the quality and style that sets Outlander apart. All models offer standard three rows of seating – the only vehicle in the segment to do so – and the vehicle is available with the company’s unique motorsport-developed Super All-Wheel Control all-wheel-drive system.

For more information on the 2022 Mitsubishi Outlander, visit

About Mitsubishi Motors North America, Inc.

Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2021 Initial Quality study, ranking third overall and tied with Lexus. In its Environmental Targets 2030, MMNA’s parent company Mitsubishi Motors Corporation has set a goal of a 40 percent reduction in the CO2 emissions of its new cars by 2030 through leveraging EVs — with PHEVs as the centerpiece — to help create a sustainable society.

With headquarters in Franklin, Tennessee, and corporate operations in California, Georgia, Michigan, New Jersey, Texas, Florida and Virginia, MMNA directly and indirectly employs more than 8,000 people across the United States

About Mitsubishi Motors

Mitsubishi Motors Corporation , MMC—a member of the Alliance with Renault and Nissan—, is a global automobile company based in Tokyo, Japan, which has more than 30,000 employees and a global footprint with production facilities in Japan, Thailand, Indonesia, mainland China, the Philippines, Viet Nam and Russia. MMC has a competitive edge in SUVs, pickup trucks and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing to challenge convention and embrace innovation. Since the production of our first vehicle more than a century ago, MMC has been a leader in electrification—launched the i-MiEV –the world's first mass-produced electric vehicle in 2009, followed by the Outlander PHEV –the world's first plug-in hybrid electric SUV in 2013. MMC announced a three-year business plan in July 2020 to introduce more competitive and cutting-edge models, including the Eclipse Cross PHEV (PHEV model), the all-new Outlander and the all-new Triton/L200.

For more information on MMC, please visit the company's website at

Mitsubishi Motors Library

All-new Outlander PHEV model press site

SOURCE Mitsubishi Motors North America, Inc.