Boost Your Post- Quid Pro Quo
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AUTO CENTRAL Louisville, KY - October 11, 2021: Kudos to automotive PR departments. Your unpaid-for placed contextual Brand communications has been quantified to be as effective as the brand's big budget ubiquitous Paid-For TV Advertising in influencing Automotive Purchasers according to a report from Foresight Research.
This data should finally empower PR execs to do what they have known is the correct thing to do – Boost the audience of their published releases and reviews, the Quid Pro Quo...the basis of a mutually beneficial relationship.
The ownership of The Auto Channel believes that after 26 years of providing car makers with free access to our audience to webcast their brand's news and vehicle reviews...the new reality is that an ROI to Boost viewership is not only smart but necessary.
Free brand exposure has been great for your company, but unless publisher's receive a commensurate share of advertising and promotional budgets we won't be around to editorially promote your products.
The Auto Channel audience of over 500,000 viewers a month and its measured Domain Ranking of 70 are so valuable to autocentric advertisers seeking higher GOOGLE SEO rankings that they pay us $200-$300 to publish a guest editorial...over the past quarter of a century your company has recieved the service, but has paid zero.
We don't want the relationship “you take-but-not-give” to evolve into The Auto Channel and other editorial non e commerce based web sites charging car makers for publishing their promotional news releases and reviews...but unless something changes it may come to that.
Over these past 26 years The Auto Channel has published almost a million pages of automotive content, including tens of thousands your brand news releases, articles, reviews, video, images and your company news, each piece of content has been indexed, parsed and made instantly available to online auto readers, researchers and shoppers in perpetuity.
This effort is expensive to initialize and maintain so isn't it time that car maker PR department have control over a Boost Viewership Budget that will help insure The Auto Channel's continued editorial promotion of your brand.
Yes, I understand that there has been an historic internal corporate battle over controll of ad budgets between PR and Advertising, but the research should eliminate the “I have no budget to promote my brand” and eliminate all of that middle school drama, this report should empower PR execs to control a budget to BOOST published News Releases and Reviews to Boost PR exposure on contextualy relevant web sites which has now been shown to be as effective as paid media to influence top of mind brand awareness.
If your news release is worth the effort and expense of a media only reach of Business Wire or PR News-wire media distribution, why isn't it worth the guarantee that it will be seen...unless your message is published and promoted to a meaningful consumer audience, it is worthless.
You now have a weapon to defeat your one sided policy and do what is right, act on our offering by explaining our mutual Quid Pro Quo to ad execs who are obliviously oblivious to the PR value and partnership with The Auto Channel.
Below are affordable PR Content Boost packages that can be used to test promotion of your PR effort on The Auto Channel...just imagine how much more brand impact this will provide.
Boost Post - Impression Rates 4Q 2021:
* 20,000 per month - $600* 80,000 per month - $2100
* 150,000 per month - $4000
* 250,000 per month - $7200
Thank you for your 26 years of confidence.
Bob Gordon
Co-publisher
The Auto Channel
332 West Broadway
Louisville, KY 40202
bgordon@theautochannel.com
http://www.theautochannel.com
