The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Pirelli Tire North America To Name New CEO - Press Release




Rome, GA, October 7, 2021. Pirelli announces that Pietro Berardi, who currently serves as CEO of Pirelli Tire North America, is leaving the company to pursue a new professional challenge.

In order to keep building on the solid work done so far and capture future growth opportunities in the Region, Pirelli Tire North America will tap Claudio Zanardo as its new CEO, effective November 1st.

Mr. Zanardo will join the North American team from Pirelli's Milan headquarters, where he has most recently served as Senior Vice President Moto and Velo.

Born in 1979, Claudio Zanardo has extensive experience in the automotive industry: in 2004 he joined Ducati Motor Holding, covering roles of increasing responsibility and, most recently, held the position of Head of Sales Strategies and Planning.

In 2015 he joined Pirelli, taking charge of Marketing and Controlled Retail for Region Europe until assuming responsibility for Driver Italia (Pirelli's franchise network) in 2016. He was then appointed Country Chief Executive Officer of Italy, before moving to the role, starting from January 2020, of Senior Vice President Moto. In February 2021 he was also given responsibility for Business Velo.

As CEO of the North American region, Zanardo will be responsible for the car, motorcycle and cycling businesses, as well as manufacturing facilities in Rome, Georgia, and Silao, Guanajuato, Mexico.

"It's an honor to join the Pirelli team in North America, which is one of the most important markets for the company" said Zanardo. "The local team has done an incredible job of growing our brand and presence in the Region and increasing product offering tailored specifically for this market. I am thrilled to build on this legacy and bring my knowledge of the industry, combined with my recent position at Pirelli's headquarters, to continue fueling our momentum".

"It has been a true honor to lead the North American team and lay the foundation for continued future growth in this market" said Mr. Berardi. "While I'm sad to leave a talented team and exciting marketplace, I'm also looking forward to the new challenges and opportunities that await me in my career."

Pirelli thanks Mr. Berardi for his contribution to the company over his years of service.


Pirelli Communications and Media Relations - North America:
Maria Stella Narciso * 1 762 235 9179 * *


This message and its attachments (if any) may contain confidential,
proprietary or legally privileged information and it is intended only for
the use of the addressee named above. No confidentiality or privilege
is waived or lost by any mistransmission.

If you are not the intended recipient of this message you are hereby
notified that you must not use, disseminate, copy it in any form or take
any action in reliance on it. If you have received this message in error,
please, delete it (and any copies of it) and kindly inform the sender, of this
e-mail, by replying or go to<> on "contact us".


PHOTO (select to view enlarged photo)