Open Letter To Auto Manufacturer Marketing and PR Executives
Marc Rauch and Bob Gordon co-founders and owners of The Auto Channel believe that after 27 years of giving your company free space for your brand's advertising and publicity, it's only fair to recognize that The Auto Channel has earned the option to be considered for a share of your paid-for advertising budget.
Your money is important to us, but the truth is we feel really taken advantage of when after The Auto Channel publishes your brand's news or a vehicle announcement or review at no cost, we see your paid advertising aired not only the big audience media but also on the most obtuse no audience cable TV shows, paid-for-advertising that will generate less impact on the consumer purchase decision, while you expect us to provide you with free exposure that has a greater impact on a more desirable audience, ours.
Free exposure has been an accepted methodology and is great for your company but unless fairness reigns and we receive a few crumbs of your paid advertising, we won't be around to serve our audience and promote your products gratis .
The Auto Channel monthly audience of over 700,000 and high Domain Ranking is so valuable for SEO that companies pay us $300 and up to obtain guest editorial posts...your company gets more and pays zero.
No editorial website wants the auto makers "all take-but-not-give" to evolve into those publications to charge car makers for publishing their promotional releases and reviews...but it may have to.
Over these past years we have created single brand Content Archives containing thousands of your brand articles, reviews, images and company news each indexed, parsed and instantly available to researchers and shoppers around the world.
This effort is expensive to initialize and maintain, and its time that your paid ad budget includes a small slice that can guarantee our continued promotion of your brand.
Yes we have suffered under your historic internal separation between PR and Paid Advertising, but now after new research that proves that "Free PR Beats Crap Out Of Paid For TV On Dollar For Dollar Basis" its only fair for you buy advertising.
Please break with your one sided policy and act on this request with a strong suggestion to those ad buyers who are obliviously oblivious to the PR value and partnership with The Auto Channel.
Value Advertising Rates 1Q 2023, 4Q 2022
Traditional Advertising Packages:
20,000 ROS Impressions per month - $600
80,000 ROS Impressions Per Month - $2100
150,000 ROS Impressions Per Month - $4000
250,000 ROS Impressions Per Month - $7200
FIXED POSITION - (Product Page Exclusivity)
728x90 Top Banner - 22.50 CPM (No Bonus)
300x250 Top Half Screen Banner - $18.50 CPM
160x600 Top Half Screen Banner - $16.50 CPM
20% Discount For 1/3,1/3,1/3 Banner Distribution
50% Discount for 100% 1/3,1/3,1/3 Banner Distribution Below the fold
Cancellation Policy - All Banner Advertising Has A 45 Day Cancellation But If You Believe That Your Adverting Here Is Not Working Let Us Know So We Can Adjust Positions.
Thanks,
Bob Gordon
Co-publisher
The Auto Channel
http://www.theautochannel.com
332 West Broadway
Louisville, KY 40202
