Car Storage and Event Space To Open In Lousiville
LOUISVILLE, Ky. (Eleanor Tolbert) October 4, 2021; WLKY reported that a new spot for car enthusiasts is opening up in South Louisville, according to Louisville Business First.
Bernheim Car Club, a luxury car storage and event venue, is set to open Oct. 15 at 1600 Bernheim Lane, according to Vice President Alexandria Bolton. The venue will host a car show Oct. 16 as well.
Bolton and her mother, Adele Guarino-Peters, president of Bernheim Car Club and a broker at Alliance Realty, work in real estate. They came across the property while looking for a warehouse with a client and decided they really liked it.
The mother-daughter team decided to buy the property, concluding the best use for it would be for car storage. Since Bolton and her mother like cars and the culture around cars, they wanted to include the lounge in the concept so people with similar passions can get together.
“We thought, ?let’s make a lounge and bar so people can have a good time and store their car in same place,’” said Bolton, a broker at Hippo House real estate agency.
There is something for every kind of motor enthusiast at Bernheim Car Club. Bolton said it’ll be perfect for people who keep cars as a hobby but have no room at their own home to keep the vehicles. She expects the storage will be used mainly for luxury or classic cars.
The club has different membership packages for storage, according to its website. The Executive Storage package offers indoor storage in a temperature-regulated garage with 24-hour access for $149 a month. The VIP Storage package for $299 per month includes temperature-regulated storage with 24/7 video surveillance accessible by phone. It also has valet, washing and detailing services.
Along with the storage, the spot is meant to foster a sense of community among car enthusiasts in Louisville. The lounge will include a bar where the flooring will actually be made from an old Freedom Hall basketball court, and Bolton said the facility can be used to hold events. Bolton is already planning activities for members, like a murder mystery party or trunk or treat.
The duo also hopes to host trainings at the club. Guarino-Peters said something they are considering is a class for children in the community about the responsibility that comes with owning a car.
Bolton said there are clubs like this in some other cities, but this is the first of its kind in Louisville. While developing the idea, she said they posted it on Facebook to gage community interest, and within one day had over 70 people say they would sign up for memberships.
Guarino-Peters said as women, there’s been some hinderances in trying to break into the car world which is primarily made up of men.
“It’s such a tight culture and the car community in Louisville is so strong,” Guarino-Peters said. “Being females have posed some challenges.”
Opening a car club has been a bucket list item for Guarino-Peters. She said she grew up around cars, so opening this club with her daughter is accomplishing a lifelong dream.
To read more about the club’s development and other things it will offer you can read Louisville Business First’s full article here.