The Car Influencers Potentially Cashing in Thousands on TikTok
From being invited to automotive events to test driving the worldâ€™s most desirable vehicles, car influencers have a lifestyle that all motor enthusiasts dream of. With this in mind, Uswitch.com/car-insurance sought to discover these influencers' potential earnings on the world's most popular video app, TikTok.
This research is part of a larger study into 25 car influencers and their potential earnings on TikTok. If you choose to use it, a link to the study must be included: https://www.uswitch.com/car-insurance/guides/highest-earning-car-influencers/
HIGHEST ESTIMATED EARNINGS PER POST
Surprisingly, in this traditionally male-dominated field, a female takes the lead as the highest-earning car influencer on TikTok. Supercar Blondie is famous for sharing reviews on luxury cars with her 6.7 million followers, attracting a potential media value of $6,700 per post - $5,600 more than 10th place Colin Furze with $1,100.
In second place is Dima Gordey. With a range of funny videos in which he reviews, enhances, and even gifts vehicles to his viewers, Gordey is a focal point for car content on TikTok with 4.5 million followers. The Russian-born car influencer is estimated to earn circa $4,501 for a sponsored post on TikTok.
TJ Hunt completes the top three potential highest-earning car influencers on TikTok. Although his main platform is YouTube, TJ could also benefit from TikTok with his potential earning power being gauged at $3,400 per post - $998 more than James Stradman who ranked in 5th place.
Potential earnings of male vs female car influencers
When comparing the potential earnings of the top five female car influencers on TikTok with their male counterparts, Uswitch.com/car-insurance found that Supercar Blondie could earn in the region of 49% more than the top-earning male car influencer on TikTok, Dima Gordey.
Aside from Dilma Gordey, male content producers out-earn their female counterparts when comparing the rest of the top five highest-earning of each gender. In contrast, TJ Hunt, who came second in the male list, could potentially earn 277% more than Sophia Calate (second highest female earning potential of $900 per post), a difference of $2,500 on average!
The full dataset with results in dollars, as well as graphics for editorial use can be found in this OneDrive file.
We hope you find this release useful. If you do end up using it, a link must be included to https://www.uswitch.com/car-insurance/guides/highest-earning-car-influencers/ who commissioned the data. A linked credit allows us to keep supplying you with future content that you may find useful.
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Uswitch.com/car-insurance sought to determine the highest-earning car influencers on TikTok.
Profiles contained in the dataset cover a breadth of car influencers from multiple countries obtained from multiple sources using in-house metrics. Only those who have a TikTok account were included in the final list.
The total number of followers, TikTok likes, engagement rates and highest potential earnings per post were obtained from Influencer Marketing Hubâ€™s TikTok money calculator for each influencer. Any influencers with no data available were omitted from the study.
The resulting dataset was ranked from highest to lowest to reveal the influencers estimated to earn the most on TikTok.
* The preliminary data in dollars was converted to euros and pounds using Morningstart.co.uk and currency conversions are accurate as of 24 and 25 August 2021.
All data was collected between 24 and 25 August 2021 and is subject to change.
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