Genesis Marketing - EV Philosophy and Future's Reveal +VIDEO

• Genesis unveils the blueprints for electrification of its entire vehicle lineup to usher in its sustainable future
• Under the dual electrification strategy, all new vehicles will be electric, starting from 2025 with electric and battery electric vehicles
• Genesis plans to become a 100 percent zero emission vehicle brand by 2030 and aims to become carbon neutral by 2035

Frankfurt, Germany: Genesis has globally announced the vision of electrification for a sustainable future with the live stream release of its vision statement film, “Futuring Genesis,” available here.

Since its launch in 2015, Genesis has been focused on bringing positive changes to customers’ lives. With today’s drivers making more responsible choices towards a better future, Genesis is setting a new direction for the brand and taking steps to create a more sustainable future.

The video opens with an introduction of Euisun Chung, Hyundai Motor Group Chairman discussing Genesis’ past, present, and its journey to a sustainable future.

“Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand,” said Euisun Chung. “Genesis is once again at the starting point of another audacious journey - the journey towards a sustainable future.”

The film also took the opportunity to showcase the GV60, the brand’s first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated electric platform. Images of the GV60 were revealed in August with the vehicle scheduled for release in the second half of this year, leading the brand’s journey to electrification.

The brand’s new vehicles will all be purely electric starting from 2025. To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery electric vehicles. Genesis will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency. In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.

Along with the dual electrification strategy, Genesis announced their goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition and will solidify the brand as a leader in the luxury vehicle market.

Genesis plans to make the bold transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.

To become carbon neutral, Genesis will establish itself as a 100 percent zero emission vehicle brand by 2030. Genesis aims to build an electric lineup consisting of eight models and expects global sales to reach 400,000 units per year.

In addition, starting with the GV60, Genesis will continue to provide sincere interactions with its customers through its electric lineup and for its drivers as a luxury brand. The company sees the new electric lineup as an exciting platform to improve the way it interfaces with customers, while Genesis’ new architecture will integrate audacious technologies and breathtaking designs into its vehicles, providing truly detail-oriented experiences.

“I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history,” said Jay Chang, Global Head of Genesis. “As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”

“Our new electric lineup is the perfect platform to increase our interface with our customers,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator.”

Along with the launch of its vision film today, Genesis also released a new global brand campaign film, “Designed for Your Mind.” Through the film, Genesis hopes to help drivers envision what a luxury automotive brand can offer them, by delivering a tranquil and harmonious driving environment to balance the challenges of a fast-paced urban life.

Following the Brand Campaign film, Genesis ended today’s livestream with exclusive footage teasing a future in air mobility.

About Genesis

Following its launch in 2015, Genesis has established itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with customers and above all, to respect the greatest luxury of all – their time. The brand was launched first in South Korea and following success in the U.S., Canada, Russia, the Middle East and Australia, Genesis has set its sights on Europe and China. Embodying its unique design language ‘Athletic Elegance’, the brand continues to strengthen its range of vehicles and services to appeal to a broader range of consumers. The first electric car, the Genesis G80, will launch this year, with more to follow. Genesis is one of the highest-ranked brands in the automotive industry by respected third-party experts including North American Car of the Year, Consumer Reports and J.D. Power. Genesis is the only brand with a full product range to achieve IIHS Top Safety Pick+.