The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Subaru America August 2021 Sales


  • WRX/STI sales up 80-percent
  • Crosstrek sales up 12 percent

Subaru of America, Inc. today reported 49,373 vehicle sales for August 2021, a 15 percent decrease compared with August 2020 due to inventory constraints caused by the global microchip shortage. The automaker also reported year-to-date sales of 420,748, a 12 percent gain compared with the same period in 2020.

“Sales remain steady despite battling the ongoing microchip shortage, and our retailers continue to deliver strong results,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “In addition to our sales, this August, our retailers proudly partnered with to help provide resources for more than 114,000 students, and in our hometown of Camden, we adopted all K-5 classrooms in the Camden City School District. Our commitment to making learning more accessible to all children is another reason why our retailers are more than a typical car dealer and Subaru is more than a car company.”

In August, Outback was the top performer by volume with 14,219 vehicles. Crosstrek sales for August 2021 increased 12 percent over the same month in 2020, while WRX/STI sales increased 80 percent. Year-to-date (YTD), Forester leads by volume with 120,888 vehicles. When compared with the same period in 2020, Outback posted a 30 percent increase, while Crosstrek and WRX/STI carlines posted increases of 37 percent and 40 percent, respectively.  

“Our retailers are showing immense efficiency and continue to exceed expectations during a challenging time for automotive inventory globally,” said Jeff Walters, Senior Vice President of Sales. “As car buyers look forward to fall road trips and outdoor excursions this coming season, we look forward to providing them with SUVs, such as the new Outback Wilderness, built for adventure.”
Carline Aug-21 Aug-20 % Chg Aug-21 Aug-20 % Chg
Forester 12,688 17,261 -26.5% 120,888 118,434 2.1%
Impreza 1,287 4,654 -72.4% 19,158 27,533 -30.4%
WRX/STI 2,194 1,218 80.1% 18,771 13,396 40.1%
Ascent 5,418 6,619 -18.1% 38,835 44,091 -11.9%
Legacy 1,980 2,681 -26.2% 17,276 17,211 0.4%
Outback 14,219 14,856 -4.3% 115,896 89,323 29.8%
BRZ 0 267 -100.0% 721 1,495 -51.8%
Crosstrek 11,587 10,329 12.2% 89,203 64,974 37.3%
TOTAL 49,373 57,885 -14.7% 420,748 376,457 11.8%