Revealed: The most popular car brand, with over 17 billions views on TikTok!

Hi there,
BMW is the most popular vehicle brand on TikTok with over 17 billions views,
according to new research from Uswitch.com, the comparison and switching
service.
The TikTok Motor Index  analysed the number of views on TikTok videos using
hashtags mentioning each vehicle make and model, to reveal the most popular car
makes and models on the app.
The top 10 most popular car brands on TikTokRank

Brand

Views

TikTok views

1

BMW

17,600,000,000

17.6bn

2

Mercedes-Benz

9,100,000,000

9.1bn

3

Lamborghini

8,300,000,000

8.3bn

4

Tesla

7,200,000,000

7.2bn

5

Audi

7,000,000,000

7bn

6

Ford

6,500,000,000

6.5bn

7

Honda

6,300,000,000

6.3bn

8

KTM

5,500,000,000

5.5bn

9

Ferrari

4,900,000,000

4.9bn

10

Jeep

4,300,000,000

4.3bn

10

Toyota

4,300,000,000

4.3bn


BMW is one of the biggest luxury vehicle brands in the world and also the
dominant brand on TikTok with 17.6 billion views. BMW were quick to embrace the
platform creating their own hashtag challenges to promote their vehicles.
In second place is Mercedes-Benz, although with half as many views as its German
rival, at 9.1 billion views. Like BMW, they also made great use of TikTok
through viral challenges such as the #MBStarChallenge.
In third place is supercar brand Lamborghini with 8.3 billions views on the app
-  they were also the first supercar brand to arrive on the app!
The top 10 most popular car models on TikTokRank

Model

Views

TikTok views

1

Ford Mustang

3,900,000,000

3.9bn

2

Nissan GT-R

2,800,000,000

2.8bn

2

Toyota Supra

2,800,000,000

2.8bn

4

Chevrolet Camaro

1,500,000,000

1.5bn

4

Range Rover

1,500,000,000

1.5bn

6

Honda Civic

1,300,000,000

1.3bn

7

Lamborghini Huracan

916,700,000

916.7m

8

Subaru WRX

851,600,000

851.6m

9

Lamborghini Aventador

808,800,000

808.8m

10

Tesla Model 3

760,600,000

760.6m


The most popular model  was revealed to be the Ford Mustang, with 3.9 billion
views, followed by the Nissan GT-R and Toyota Supra in joint second place
racking up a total of 2.8 billion views each.
I have added all images into the DropBox folder for you here.
To view the research in full please click here.
If you need any further information please let me know.
Best wishes,Liv