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Asbury Automotive Group Enhances Clicklane With Salty’s Embedded Insurance® - TACH Auto News Library

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DULUTH, Ga.July 8, 2021 (TACH Auto News Library), Asbury Automotive Group, one of the largest automotive retail and service companies in the U.S., announced today a significant new enhancement to Clicklane – a technology ecosystem which enables a complete online car-buying and selling experience.

Asbury has partnered with Salty to expand the capabilities of Clicklane, further enhancing the customer experience. Customers can now receive a bindable insurance quote through Salty’s top-rated carrier network without leaving the Clicklane car-buying journey. Partnering with Salty expands the market for Asbury beyond the traditional auto purchase. Customers can now secure the insurance they need for their vehicle through a seamless experience driven by artificial intelligence and machine learning.

"The partnership with Salty further proves our dedication to a complete digital experience while continuing to drive our omnichannel strategy," said CEO & President David Hult. "Asbury customers spend almost $350 million on insurance every year, and they deserve a state-of-the-art customer experience that includes the option to protect their vehicle purchases.”

“Salty is excited to launch this digital-first partnership with Asbury on their Clicklane transactional software,” said Toby Coleridge, Chief Product Officer at Salty. “Technology and analytics are at the core of what drives a great modern customer experience, and we look forward to a successful partnership with Clicklane while serving car shoppers nationwide.”

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About Asbury Automotive Group, Inc.

Asbury Automotive Group, Inc. ("Asbury"), a Fortune 500 company headquartered in Duluth, GA, is one of the largest automotive retailers in the U.S. Asbury currently operates 91 dealerships, consisting of 112 franchises, representing 31 domestic and foreign brands of vehicles. Asbury also operates 25 collision repair centers. Asbury offers customers an extensive range of automotive products and services, including new and used vehicle sales and related financing and insurance, vehicle maintenance and repair services, replacement parts, and service contracts.

About Salty

Salty Dot Inc. is the Embedded Insurance® technology company. Salty removes existing consumer impediments to buying the right policy and having the proper coverage. The company's platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process. Salty uses artificial intelligence and machine learning to analyze unique data sources about the buyer and the purchase. It then sorts through multiple carriers to seamlessly offer the right insurance. The company is licensed to operate in all 50 states through Salty Dot Insurance Agency, LLC and its affiliates.