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MINI USA Makes SiriusXM Standard Feature on Full Lineup







MINI USA Makes SiriusXM Standard Feature on Full Lineup


All 2022 model year vehicles, on sale now, come with SiriusXM's audio
entertainment platform included


SiriusXM-MINI relationship now extends through the 2026 calendar year


NEW YORK - June 29, 2021 - MINI USA and SiriusXM announced today that
SiriusXM's leading audio entertainment service is now a standard feature in
all MINI models sold in the United States, beginning with model year 2022
vehicles that are on sale now.  MINI owners also receive a 12-month
subscription to SiriusXM's All Access package with the purchase or lease of
a new vehicle. 


"MINI delivers a true fun-to-drive experience with the enjoyment of being
out on the open road, music on, in a car that offers go-kart handling and
turns heads with its iconic design," said Patrick McKenna, Department Head,
Marketing, Product and Strategy, MINI USA. "We're pleased to now offer
SiriusXM as a standard premium feature that further enhances the in-car
experience and driving fun across the full range of MY 2022 MINI vehicles."


"We're honored that MINI values SiriusXM as an important part of MINI's
fun-to-drive experience and we're excited to be expanding our relationship
to make SiriusXM's leading audio entertainment service a standard feature
across their lineup," said Chris Paganini, SVP, Automotive Partnerships, for
SiriusXM. "Now all MINI drivers can enjoy SiriusXM's unparalleled selection
of ad-free music, plus sports, entertainment and much more."


The standard availability of SiriusXM in 2022 MY MINI vehicles is part of a
recently-signed agreement between SiriusXM and MINI parent company, the BMW
Group. This agreement extends the relationship between the companies through
the 2026 calendar year. 


The All Access subscription that MINI owners and lessees receive provides
SiriusXM's full lineup of varied programming, plus access to SiriusXM
outside their vehicle on the SXM App and on connected devices and speakers
in their home.  For more on all the programming that SiriusXM offers, and
all the ways you can listen, go to  <>  


(Photo attached.  Credit: MINI USA)

#  #  #


About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI
USA operates as a business unit of BMW of North America, LLC, located in
Woodcliff Lake, New Jersey and includes the marketing and sales
organizations for the MINI brand. The MINI USA sales organization is
represented in the U.S. through a network of 115 MINI passenger car dealers.
MINI USA began selling vehicles in the U.S. in 2002 with the introduction of
the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in
the U.S. has grown to encompass a model range of five unique vehicles.


Journalist notes: Media information about MINI and its products is available
to journalists on-line at  <>


About SiriusXM

Sirius XM Holdings Inc. is the leading audio entertainment
company in North America, and the premier programmer and platform for
subscription and digital advertising-supported audio products. Pandora, a
subsidiary of SiriusXM, is the largest ad-supported audio entertainment
streaming service in the U.S. SiriusXM's properties, which include Pandora
and leading podcast company Stitcher, reach more than 150 million listeners,
the largest addressable audience in the U.S., across all categories of
digital audio - music, sports, talk, and podcasts. SiriusXM's acquisitions
of Stitcher and Simplecast, alongside industry-leading ad tech company
AdsWizz, make it a leader in podcast hosting, production, distribution,
analytics and monetization. SiriusXM, through Sirius XM Canada Holdings,
Inc., also offers satellite radio and audio entertainment in Canada. In
addition to its audio entertainment businesses, SiriusXM offers connected
vehicle services to automakers. For more about SiriusXM, please go to: 



This communication contains "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995. Such statements
include, but are not limited to, statements about future financial and
operating results, our plans, objectives, expectations and intentions with
respect to future operations, products and services; and other statements
identified by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend," "plan,"
"projection," "outlook" or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of our
management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to
predict and generally beyond our control. Actual results and the timing of
events may differ materially from the results anticipated in these
forward-looking statements.


The following factors, among others, could cause actual results and the
timing of events to differ materially from the anticipated results or other
expectations expressed in the forward-looking statements:  the COVID-19
pandemic is adversely impacting our business; we face substantial
competition and that competition is likely to increase over time; our
efforts to attract and retain subscribers and listeners, or convert
listeners into subscribers, which may not be successful, and may adversely
affect our business; we engage in extensive marketing efforts and the
continued effectiveness of those efforts is an important part of our
business; we rely on third parties for the operation of our business, and
the failure of third parties to perform could adversely affect our business;
we may not realize the benefits of acquisitions and other strategic
investments and initiatives; a substantial number of our Sirius XM
subscribers periodically cancel their subscriptions and we cannot predict
how successful we will be at retaining customers; our ability to profitably
attract and retain subscribers to our Sirius XM service as our marketing
efforts reach more price-sensitive consumers is uncertain; our business
depends in large part on the auto industry; failure of our satellite would
significantly damage our business; our Sirius XM service may experience
harmful interference from wireless operations; our Pandora ad-supported
business has suffered a substantial and consistent loss of monthly active
users, which may adversely affect our Pandora business; our failure to
convince advertisers of the benefits of our Pandora ad-supported service
could harm our business; if we are unable to maintain revenue growth from
our advertising products, particularly in mobile advertising, our results of
operations will be adversely affected; changes in mobile operating systems
and browsers may hinder our ability to sell advertising and market our
services; if we fail to accurately predict and play music, comedy or other
content that our Pandora listeners enjoy, we may fail to retain existing and
attract new listeners; privacy and data security laws and regulations may
hinder our ability to market our services, sell advertising and impose legal
liabilities; consumer protection laws and our failure to comply with them
could damage our business; failure to comply with FCC requirements could
damage our business; if we fail to protect the security of personal
information about our customers, we could be subject to costly government
enforcement actions and private litigation and our reputation could suffer;
interruption or failure of our information technology and communications
systems could impair the delivery of our service and harm our business; the
market for music rights is changing and is subject to significant
uncertainties; our Pandora services depend upon maintaining complex licenses
with copyright owners, and these licenses contain onerous terms; the rates
we must pay for "mechanical rights" to use musical works on our Pandora
service have increased substantially and these new rates may adversely
affect our business; our use of pre-1972 sound recordings on our Pandora
service could result in additional costs; failure to protect our
intellectual property or actions by third parties to enforce their
intellectual property rights could substantially harm our business and
operating results; some of our services and technologies may use "open
source" software, which may restrict how we use or distribute our services
or require that we release the source code subject to those licenses; rapid
technological and industry changes and new entrants could adversely impact
our services; we have a significant amount of indebtedness, and our debt
contains certain covenants that restrict our operations; we are a
"controlled company" within the meaning of the NASDAQ listing rules and, as
a result, qualify for, and rely on, exemptions from certain corporate
governance requirements; while we currently pay a quarterly cash dividend to
holders of our common stock, we may change our dividend policy at any time;
and our principal stockholder has significant influence, including over
actions requiring stockholder approval, and its interests may differ from
the interests of other holders of our common stock; if we are unable to
attract and retain qualified personnel, our business could be harmed; our
facilities could be damaged by natural catastrophes or terrorist activities;
the unfavorable outcome of pending or future litigation could have an
adverse impact on our operations and financial condition; we may be exposed
to liabilities that other entertainment service providers would not
customarily be subject to; and our business and prospects depend on the
strength of our brands. Additional factors that could cause our results to
differ materially from those described in the forward-looking statements can
be found in our Annual Report on Form 10-K for the year ended December 31,
2020, which is filed with the Securities and Exchange Commission (the "SEC")
and available at the SEC's Internet site (
<> The
information set forth herein speaks only as of the date hereof, and we
disclaim any intention or obligation to update any forward looking
statements as a result of developments occurring after the date of this


Source: SiriusXM


SiriusXM Media Contact:

Andrew FitzPatrick

VP, Corporate Communications




MINI USA Media Contact:

Andrew Cutler

Head of Communications, MINI USA





PHOTO (select to view enlarged photo)