The BMW Group announces global partnership with the Bayerische ...

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The BMW Group announces global partnership with the Bayerische 
Staatsoper / Expansion of long-term partnership is a contribution to 
social responsibility efforts and provides new impulses for the 
renowned Munich opera house


Marking the year of the 50th anniversary of cultural commitment, the 
BMW Group is building up on its cooperation with the Bayerische 
Staatsoper by becoming the Global Partner. The automotive 
manufacturer and the opera house have been partners since 1997. On 
the occasion of their 25th anniversary and with Serge Dorny as 
designated General Manager and Vladimir Jurowski as designated 
General Music Director, collaborations such as Opera for all will 
continue while also focussing on the development
of digital formats to reach a broader audience. The BMW Group leads 
the way as corporate citizen and contributes to social 
responsibility.

As one of the world's leading opera houses, the Bayerische Staatsoper
looks back on a history of over 350 years and makes a major 
contribution to Munich's reputation as one of the great international
cultural capitals.

In 1997, BMW and the Bayerische Staatsoper initiated Opera for all 
including the live broadcast of an opera and the open-air concert of 
the Bayerische Staatsorchester. By presenting both open air, new ways
of accessing the world of opera were championed, especially for a 
broader audience. Thanks to BMW, admission is free of charge.

As Global Partner, BMW is becoming the major partner of the 
Bayerische Staatsoper. Starting with the 2021/2022 season, the opera 
house will experience new impulses with Serge Dorny and Vladimir 
Jurowski, while pursuing an open-door policy and presenting modern 
and new perspectives to audiences from Munich and beyond.

Using the hashtag #BMWOPERANEXT, the BMW Group works with partners 
from the world of classical music to develop projects that make the 
most of the company's strong orientation towards digitalization as 
well as of its global network of experts to open up new perspectives.

Further information at: http://www.press.bmwgroup.com

Pressekontakt:
Nicole Stempinsky
BMW Group Corporate and Governmental Affairs
+49 170 476 27 33
mailto:Nicole.Stempinsky@bmw.de





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