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"Being Lamborghini" is a distinctive signature for exciting collections of luxury watches, jewelry, leather bags, sunglasses, and fragrances.

The "Bull Brand" is true to its legend, and keeps charging ahead.

"Being Lamborghini" is a distinctive signature for exciting collections of luxury watches, jewelry, leather bags, sunglasses, and fragrances.

When high quality meets bold design, a unique accessory is born!
Founded in 1981 by Tonino Lamborghini, 2nd generation of the LAMBORGHINI industrial dynasty, the company has evolved into a luxury lifestyle and design powerhouse, creating superlative watches, sunglasses, leather, smartphones, restaurants, jet-setters hotels, food, and beverage, from coffee to vodka and energy drinks, distributed in 40 countries around the world.
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" In 1981, I started up my new Tonino Lamborghini Style and Accessories company. At the time, I assisted my father in the family group, but I felt the need to do something exclusively of my own, different from the world of engines.

I have always been interested in design and accessories, and I took inspiration from my engineering background. I’ve always loved products linked to mechanics; thus, it was obvious that the first accessory I designed was a watch.

And even today, in every product I create, there must not be missing a detail somehow related to my family's automotive and engineering heritage.

Uncompromising spirit, Italian ingenuity, and design - together with the timeless legend of a brand recognized worldwide: are the values that characterize my brand.

My company's mission is clear: to spread the passion and spirit of Italy with unique and distinctive products, inspired by Italian industrial design and the Lamborghini family’s story�??.

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Ferruccio Lamborghini: «Tonino Lamborghini lifestyle combines Italian flair with the heritage design of our Italian family.»

"Tonino Lamborghini in 2021 will celebrate its 40th anniversary. My father founded the Italian spirit to the world through a series of products that range from watches, eyewear, leather goods – three corporate core businesses –furniture, hospitality projects, and branded beverages. A real lifestyle experience brand!"


With the support of the designers of its Centro Stile, constantly under the supervision of Tonino Lamborghini, the company has designed and manufactured timepiece models that have become real style icons over the years.

Following the Lamborghini family’s vision and constant inspiration, the company’s designers have created unique watches like the Spyder, a watch totally inspired by the shield of the brand’s emblem that encloses the “Miura raging bull,�?? or timeless pieces like the Cuscinetto, whose first edition goes back to 1983.

The new Tonino Lamborghini Swiss Watches collection has been completely conceived and designed by Ferruccio Lamborghini, Tonino’s first son, representing the third generation of the Lamborghini family. From his famous grandfather, Ferruccio has inherited the name and the passion for motorcycles and high speed: he is a motorcycling champion in the Italian Championship.

With a team of designers and a historic Swiss watch manufacturer, Ferruccio has created eight new lines of timepieces that elegantly combine his father’s past and his experience in the 2-wheels world. A brand-new range of performing Swiss watches dedicated to daring, bold, audacious, intrepid, fearless, and pioneering people, with remarkable resourcefulness.
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Spyderleggero Chrono automatic
Like the Spyderleggero Skeleton, this watch incarnates the ambitious, determined, competing, and combative personality of the Italian bull brand.

The Chrono version with day and date complications is the top model of the Tonino Lamborghini Swiss Watches 2019/2020 line. It summarizes all the special features of the new branded timepieces: stylistic sophistication, bold design, manufacturing research, light materials, ergonomics, and performance.

The minutes and hours dials recall the image of a sandglass, epitomizing the passage of time because – as Latins used to say - “tempus fugit�?? (time flies).
As the sand flows from one part of the hourglass to the other, in the Spyderleggero Chrono, the future enters in the past marking the evolution of the Tonino Lamborghini brand.

Spyder Chrono Watch

The Spyder watch, developed in 2007 by the Centro Stile Tonino Lamborghini, was created as a homage to the shield that encloses the famous “Miura raging bull�?? in the brand’s logo.

The Spyder is the iconic model of the Tonino Lamborghini Swiss Watches collection. During the years, this timepiece has seen several evolutions of colour and shape variations. The last version of the new collection presents a unique dial with a double pattern: carbon fiber in the upper half and côte de Genève in the lower one.

It is a timepiece designed and conceived for a man who likes to emphasize the smallest details of his unique and inimitable style. The deployant buckle is a highly singular detail: it is personalized with the Tonino Lamborghini writing and a 3D version of the Bull, present in all the sports models.
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Cuscinetto automatic

Cuscinetto dates back to 1983 when Tonino Lamborghini created one of his first watch models taking inspiration from a mechanical element, the ball bearing (in Italian, cuscinetto).
He created this model using a special bidirectional rotating bezel with a design recalling the machine element that constrains relative movement to the desired motion and reduces friction between moving parts.

38 years later, Tonino’s son, Ferruccio, redesigned the case in titanium with Torx® screws and four different colour variations, mounted a new movement, and inserted a branded deployant buckle. As Tonino donated the first Cuscinetto to his father, so did Ferruccio with the new model he has redesigned to carry on the family’s tradition.

On the Cuscinetto, the watch bezel is unique. It represents an exceptional solution and feature of the Tonino Lamborghini Swiss Watches collection: designed as a bearing, the bezel, and its balls rotate freely.

WYNN VEGAS - AUGUST 24-26, 2021

COUTURE is arguably the leading trade show for luxury jewelry and watches brands in North America.

More than ever, COUTURE stands out as the place where savvy American retailers and press editors gather to discover new trends and new lines, all in the superlative luxurious environment of the Wynn Resort.

This event will signal the resurgence of the American retail economy, with so much pent-up demand and thirst for novelties in the marketplace.

The world has changed...
New fashions, new customers, new luxury expectations...
Be ready to dazzle, and discover new luxury trends!

You are cordially invited to discover the entire collection of Tonino Lamborghini watches exhibited at the BeauGeste Luxury Brands "Krug" ballroom at the WYNN in Vegas. Please contact Kaleidoscope Luxury PR for additional information and appointments.

For sales information, contact Tonino Lamborghini's Official exclusive Agent in the USA:<> or call 212-847-1371.

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Katia Graytok
Kaleidoscope Luxury PR & Communications<><>
(732) 208-8185

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