The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

The Tie Breaker


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Car Shoppers Are Ready, Auto Advertisers Are Ready, Smart TV Maker's Are Ready, The Auto Channel Is Ready To Turnkey The Power Of NextGen TV's Exclusive Automotive Format To Your Products Or Station. The Auto Channel, The Only Economical Network Choice to Generate Meaningful Share of Automotive Manufacturer and Local Advertising Revenue.

Why piss away the revenue potential of your station’s D2 or D3 Channel by broadcasting impossible to monetize hard to sell, impossible to promote “evergreen” programming while you can establish your station as the official Auto Channel” in your market.

The Auto Channel management has over 40 years of experience creating, producing and distributing auto interest content as TV and more than 26 years experience as an on-line publisher.

The Auto Channel has established its brand name by reaching millions of on-line viewers with in-depth automotive information and entertainment.

Now The Auto Channel brings it’s abilities, vision and know-how to free over-the-air (OTA) broadcast TV.

The Auto Channel TV – The Only Relevant Programming For Local Auto Dealer Advertising and Promotion

Two elements differentiate The Auto Channel Brand

1. Access to our million page content library, and industry editorial acceptance of TheAutoChannel.com

2. TACH-TV is the only automotive TV network which has been designed from-the-ground-up using inexpensive technology to deliver the network’s feed to your station and which also makes it possible for local advertisers to virtually instantaneously add and change commercials to influence viewers already predisposed to purchase automotive products and services.

Local auto dealer TV programs and features will fit logically into the TACH-TV format. Whether it’s a dealer’s daily show reporting scores and results from its title-sponsored Little League; a dealer providing local car clubs with air time to promote their upcoming events; an FSBO event broadcast from a dealer’s lot; local traffic reports; car tips; car shows or a myriad of local auto-related recreational opportunities, nothing is more effective than locally focused programs, shown on a singly focused network.

Only the TACH-TV programming format can seamlessly integrate locally-originated and produced shows, extended commercials and advertorials into its national network program schedule

Your air time and on-line sales department’s will be able to exclusively pitch this new and desirable advertising and marketing opportunity to local auto dealers, their ad agencies, public relations and marketing departments who will be able to consider

TACH-TV as a new creative canvas that can re-energize and refocus your sales and marketing efforts on local television, and get your station a larger share of budgets.

bgordon@theautochannel.com
mjrauch@theautochannel.com