DRIVING TOMORROW: Lotus embraces omni-channel retail strategy
MEDIA INFORMATIONÂ Â Â Â Â Â Â Â Â Embargo: 12:30 BST, 27 April 2021
Lotus embraces omni-channel retail strategy
Â· Ongoing transformation of Lotus to include new approach to retailing cars
Â· Will incorporate physical showrooms and the latest digital technology
Â· Images and films of Lotus new retail identity available here (https://drivingtomorrow.lotuscars.com/)
(Hethel, UK â€“ 27 April 2021) â€“ Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital.
The most obvious example of this is the launch of a stunning new Lotus retail identity programme, now being rolled out in showrooms across the world. The first location to feature this exciting new Lotus look and feel is complete and open for business in Manama, the capital city of Bahrain, in the Middle East.
Uniquely Lotus and defiantly disruptive, the new retail identity draws directly on the brandâ€™s design and engineering prowess to create a bold and original new showroom environment thatâ€™s sculptural and artistic in its execution.
Geoff Dowding, Executive Director, Sales and Aftersales, Lotus, said: â€œLaunching an all-new visual identity for our retail partners is another hugely exciting step in our transformation of the Lotus brand. The inherent flexibility of what we have created will be perfect for all environments, whether theyâ€™re solus or multi-franchise, urban or out-of-town, high street or shopping mall, single or multi-storey, pop-up, seasonal or permanent.â€???
Trevor Weller, Director, Retail Development, Lotus, added: â€œThe retail concept has been designed to adapt to the different markets that Lotus sells in, to reflect the cultural nuances and the different consumer behaviours. We are also working towards a digital store, which we are looking to pilot during the course of next year.â€???
Geoff Dowding added: â€œWe have some stunning new products coming and this will bring a host of customers to the Lotus brand for the first time. The enhancements weâ€™re making to our retail environment will give all our customers the best possible experience. We know that we have to do business with customers in a different way and we will over time implement a more direct transactional model.â€???
Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, Manager, PR Content and Launch Programmes
+44 (0) 7718 560789
Alastair Florance, Group PR Manager
+44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press & Digital Media
+44 (0) 7909 813785
Richard Yarrow, PR Manager, News and Technology
+44 (0) 7471 994525
The Lotus media site â€“ https://media.lotuscars.com â€“ contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
For the latest news and information from the Lotus PR Team please follow:
For Lotus Cars social media please follow:
Group Lotus is based in Hethel, Norfolk, UK. It is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.
Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In July 2019 it launched the Evija, the worldâ€™s first all-electric British hypercar. Production will start in 2021.
Lotus Engineering provides a comprehensive consultancy service which works with many of the world's OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking automotive engineering and vehicle development.
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