CAMBRIDGE, Mass.--(BUSINESS WIRE)--Openbay, Inc. the industry-leading automotive service marketplace and SaaS company for the automotive services industry, today announced integration between its intelligent chat and messaging platform, Otis, and Shop Boss shop management software. The combined end-to-end solution helps increase service revenue by converting more website visitors in customers and driving shop efficiency for service advisors and marketing teams.

Openbay Otis is designed specifically for the automotive service industry and helps convert more website visitors into new service revenue. Otis installs on existing websites without any programming involved and jumps into action when it detects a new website visitor. Its initial goal is to gain the attention of the website visitor and then to quickly deliver information they are seeking in a familiar messaging / chat-like format, automatically without any manual intervention by shop staff. Otis operates 24/7 and performs tasks such as service appointment setting, delivers service estimates, 2-way texting, tire pricing and availability, and responds to questions about the business. Otis also has a live chat feature for those businesses that have staff to monitor and manage visitor handoffs to a live operator (Staff).

“Openbay Otis is deployed across 6 of our automotive service brands and 25 locations to include Kerry’s Car Care, Service Street, Driver’s Auto Repair, First Choice Automotive, Repair One Automotive Services and Rooster Ridge Car Care. The integration between Otis and Shop Boss delivers personalized information to our website visitors around the clock and allows visitors to book service appointments based on bay availability, revenue potential of the service being booked, and preference to either wait onsite or drop off the vehicle,” said Rissy Sutherland, President of SRSandco Automotive Partners. “Customer contact and appointment specific information is made available in Shop Boss automatically, making appointment management frictionless for our staff. Having Openbay Otis helps keep our automotive brands in lock-step with the shopping preferences of the modern-day digital consumer – where real-time responses are vital to acquiring new customers.”

About Openbay

Openbay, an award-winning online marketplace for automotive repair and services and a provider of SaaS-based solutions for the automotive services industry, is transforming the experience for automotive repair and service for consumers and fleet, and the way automotive service businesses acquire and service customers. Headquartered in Cambridge, MA, Openbay is privately held. Its investors include Shell Global Commercial, Stage 1 Ventures, Boston Seed Capital, GV (formerly Google Ventures), a16z seed, and several individual investors. Openbay holds an A+ rating from the Better Business Bureau.

About Shop Boss

Shop Boss is the leading automotive repair software for independent auto shops and is designed for maximum efficiency and profitability. Created by a former shop owner, Shop Boss allows users to efficiently manage shop operations from anywhere through an intuitive cloud-based interface. With an array of cutting-edge features and integrations, Shop Boss lets shops of all sizes go paperless and deliver a safe-distance auto repair experience. To learn more, visit


Kate Smith