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Groupe Renault Presents Its ‘Renaulution’ Strategic Plan

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Special To The Auto Channel
From Adrian Smith
Auto Futures

Luca de Meo, CEO Groupe Renault, has presented ‘Renaulution’, a new strategic plan, which aims to shift the group’s strategy from volume to value. This strategic plan involves pivoting the business model to tech, energy and mobility; making Groupe Renault a frontrunner in the value chain of new mobility.

The plan aims to ensure the company’s ’s sustainable profitability while keeping on track with its zero CO2 footprint commitment in Europe by 2050.

Luca de Meo, CEO Groupe Renault, says: “The Renaulution is about moving the whole company from volumes to value. More than a turnaround, it is a profound transformation of our business model. We’ve set steady, healthy foundations for our performance. We’ve streamlined our operations starting with engineering, adjusting our size when required, reallocating our resources in high-potential products and technologies. 

“This boosted efficiency will fuel our future line-up: tech-infused, electrified and competitive. And this will feed our brands’ strength, each with their own clear, differentiated territories; responsible for their profitability and customer satisfaction.”

He adds: “We’ll move from a car company working with tech to a tech company working with cars, making at least 20% of its revenues from services, data and energy trading by 2030.”

As part of the plan, Renault will launch 14 core vehicles by 2025. 7 will be full-electric, 7 will be in the C/D segment. All of the new models will have an electric or hybrid version. It also unveiled the Renault 5 Prototype, an all-electric version of a cult city car.

2021 Renault 5 Prototype (1)

Groupe Renault also announced a new business unit called Mobilize, which aims to develop new profit pools from data, mobility and energy-related services for the benefit of vehicle users and to generate more than 20 per cent of group revenues by 2030.

Mobilize will enable Groupe Renault to jump faster into the new world of mobility, providing solutions and services to the other brands and external partners.

Clotilde Delbos, CEO, Mobilize Brand says: We are very excited to embrace the disruption of the automotive world shifting from ownership to usage, whenever and wherever you need it. Beyond automotive, Mobilize will offer a wide array of innovative services in the mobility, energy and data fields. With a variety of partners, our goal is to maximize car usage with simplified, more sustainable and accessible mobility journeys for people and goods, while reducing the environmental impact.”

2021 Mobilize Ez 1 Prototype (1)

Its first product is the Mobilize EZ-1 Prototype, a compact and agile electric vehicle for 2 people. Its architectural model means the vehicle is only 2.3 metres long and has a minimal footprint. 

Mobilize EZ-1 Prototype features an innovative battery exchange system. This alternative to the traditional charging infrastructure means the vehicle can be used non-stop.