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KIA MOTORS AMERICA’S MOMENTUM CONTINUES WITH SELLING-DAY ADJUSTED YEAR-OVER-YEAR SALES INCREASE OF 8.3-PERCENT


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Kia Makes Gains Despite Fewer Selling Days in November and a Declining U.S. Market; Telluride SUV Posts Best-Ever November Sales

IRVINE, Calif., December 1, 2020 – Building upon record breaking sales in October, Kia Motors America announced November sales of 47,897 units in a month that saw fewer selling days and consumers increasingly staying home due to the COVID-19 pandemic.

Kia’s wide range of light trucks – Soul, Seltos, Sportage, Sorento, Telluride and Sedona – accounted for 65-percent of November retail sales volume. November also saw an uptick in midsize sedan sales performance, with the all-new K5 posting an 8.1-percent year-over-year increase in a segment that experienced an 11-percent decrease in sales year-over-year.

“Despite increased restrictions imposed nationwide due to the pandemic, Kia sales were brisk throughout November,” said Bill Peffer, vice president, sales operations, Kia Motors America. “And just like with Telluride, dealers are reporting that 2021 Sorento models are being sold before they are unloaded off delivery trucks. As we move into the last month of 2020, we are confident that the increased attention generated by Sorento and the entire Kia model line-up will propel Kia well into the first quarter.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

 

MONTH OF NOVEMBER

YEAR-TO-DATE

Model

2020

2019

2020

2019

Rio

1,728

1,692

21,875

22,817

Forte

6,860

7,709

77,878

87,974

Optima

104

6,568

48,460

89,482

Cadenza

99

184

1,136

1,393

Stinger

847

1,057

11,652

12,827

K5

7,437

N/A

25,627

N/A

K900

22

32

272

360

Soul

4,767

6,713

66,416

91,101

Niro

1,144

2,238

15,900

22,183

Seltos

5,122

N/A

40,173

N/A

Sportage

7,039

8,125

76,428

80,852

Sorento

2,938

7,899

69,262

88,632

Telluride

8,993

6,824

65,305

52,108

Sedona

797

1,463

11,957

14,380

Total

47,897

50,504

532,341

564,109