IRVING, Texas--(BUSINESS WIRE)--Principle Auto is proud to announce Principle Karma DFW as the newest addition to its prestigious lineup of luxury brands. Principle Karma DFW is the second retailer to be added to Karma’s Texas retail network and will help further the brand’s growth plans as it continues to expand across five continents in 2020.

Karma Automotive is the Southern California-based creator of luxury electric vehicles and the developer of advanced technologies. Principle Karma DFW will offer Karma’s new luxury electric Revero GT, named Green Car Journal’s 2020 Luxury Green Car of the YearTM for blending its environmental performance with high levels of luxury and an exceptional driving experience. All Revero vehicles are assembled largely by hand at Karma's Innovation and Customization Center (KICC), the company's manufacturing facility in Moreno Valley, Calif. This dedication to craftsmanship furthers Karma's philosophy that ownership should be personal and special, connecting owners to the pioneering technology and inspiration behind their vehicles.

"Principle Auto was founded with the desire to change the automotive industry through exceptional customer care, community involvement and sustainability," says Tyler Mitchell, General Manager, Principle Karma DFW. "We are excited to offer Karma's luxury electric vehicles to our customers, providing them with a truly unique driving experience."

Principle Auto’s COO, Mark Smith, spent 25 years in the luxury automotive industry before teaming up with co-owner and CEO, Abigail Kampmann, to create Principle Auto. The name “Principle” was chosen to reflect the values the company vows to uphold.

“Our mission statement at Principle Auto is ?We live to provide exceptional care’,” says Smith. “As a member of our community, we want you to be comfortable with choosing Karma DFW and Principle Auto. Our online purchasing and online service scheduling tools are available to accommodate your schedule, and we will strive to make your sales or service experience as convenient as possible.”

“At Principle Auto, our customers and their vehicle are an extension of our family, and our goal is to treat you as a member of our family,” says Kampmann. “Through a combination of exceptional value and our dedication to providing world-class service, we always aim to provide our customers with a great experience. We are thrilled to add Karma DFW to our family, and we cannot wait to serve you.”

Karma DFW will initially be located in Irving, TX, while we complete our state-of-the-art luxury facility in Grapevine, TX.

Principle Karma DFW is located at 2001 West Airport Freeway in Irving, TX, next to Principle Volkswagen, which opened in the fall of 2019. For more information, visit or call 469-587-7909.


Principle Auto is an independent auto group headquartered in San Antonio, TX, that operates a number of automotive dealerships in Texas and Tennessee. While the group has been in business for over 50 years, a management restructure took place in 2014, which led to the formation of Principle Auto. Principle Auto strives to provide an environment for its associates and customers that is welcoming, transparent, and forward thinking. Principle Auto is the home of the Principle Promise: We respect you and the opportunity to serve you. We deliver exceptional value. We value your time. We take the risk—never you.


Jade Patek
Principle Auto
Marketing and Communications
Phone: 210-437-3965