The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Is This All There Is? Retired And "Just Keeping Busy"? Revive Your Talents Join The Auto Channel Team


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Tired Of Talking About Your Handicap or The Beer Girl?

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When Instead You Could Be HERE

In Your First Career You've Worked Your Ass Off, In Your Second Have Fun As A Car Guy With The Auto Channel

No matter what your net worth If you have reached a mopey and disheartening point in your life where you are so bored that you are half seriously considering a “just to keep busy” new career as a Walmart Greeter or Amazon Prime delivery person...STOP!

To mitigate your boredom and our financial need we will exchange your talents time and money for an exciting stimulating and never boring car guy life.

The Auto Channel is offering you an opportunity to enhance the rest of your life by supercharging your automotive predilection through a collaboration and participation with an award winning automotive publication, where you can contribute your enthusiasm, smarts, talents, and energy.

An Auto Channel partnership will recharge your batteries and put some zoom zoom back in your tank by training you to become an integral part of our editorial and management team.

Don't slip quietly into the night. Have Fun! You Can't Take It With You! But You Can Acquire Accredited Car Guy Status From A Partnership Investment Made In The Auto Channel® Team

For more than 25 years The Auto Channel®, the Internet's original interactive editorial automotive web site has published what many consider the web's best independent editorial automotive information, shopper research and entertaining auto content, with the opportunity for much more.

The Auto Channel was created, designed, maintained, managed and produced by tribal elders, its contributors are by far the web's most experienced team of writers, producers, engineers, video producers, artists and conceptualizers of any commercial web site in the world.

To a person our team members love what The Auto Channel allows them to do and loves what it does for them. We'll bet you don't feel the same way about your retired life. What a shame...

But The Auto Channel can change that. We have reached the point of needing a Buyer or better an active investor partner to join us in the fun of creating and producing more of our wonderful automotive content...content that we plan to monetize by licensing it to thousands of Digital Shift local auto dealers, thereby replacing our historic advertising revenue that a Covid 19 "new normal" can generate in our near term traditional digital publishing future.

And If you need a traditional ROI rationale for investing in The Auto Channel, an ROI of more than just energizing your life, while having fun now while you are able to...here it is.

CarMax, America's number one used car dealer recently purchased Edmunds for 450 Million bucks to guarantee them an ongoing source of proprietary editorial content and shopper research tools to compete more aggressively for site viewers with local car dealers. They know that in the future the buying and selling of vehicles and automotive services digitally will need to competitively match consumer's web site expectations. Shoppers and researchers will respond positively to “full service” sticky automotive web sites that deliver deep, relevant and helpful information to enhance their user experience. A total end-to-end on-line encounter that meets expectations of both desirable transactional and relevant original (expensive to produce) editorial.

According to Bill Nash, CarMax president and CEO: "Edmunds proprietary content, comprehensive automotive market insights and streamlined user experience across the car buying and selling journey will allow us to deepen our engagement with customers shopping online."

But unlike the Edmunds content which will be used to directly compete with local dealers, The Auto Channel envisions its 26 years of content becoming a competitive element in thousands of local individual dealership web sites, just one dealer per brand per market at a low monthly subscription fee.

The Edmunds deal has set the bar for the valuation of similar automotive content and research sites. After 26 years of self-funding we understand that in order to fund new initiatives and maintain The Auto Channel we must adjust our financial thinking and recognize that unlike in the past we can't generate sufficient capital from our ad driven business model.

The Auto Channel is offering you an opportunity to enhance the rest of your life by supercharging your automotive predilection through a collaboration and participation with an award winning automotive publication, where you can contribute your enthusiasm, smarts, talents, and energy.

An Auto Channel partnership will recharge your batteries and put some zoom zoom back in your tank by training you to become an integral part of our editorial and management team.

The Auto Channel Partnership Deal

  • Partnership Benefits For Capital Investment*
  • Car Guy Or Gal In Training
  • No regular hours
  • Work from a home, from an office (your man cave), a yacht, a plane or from anywhere in the world.
  • You will be trained to qualify as a new car reviewer.
  • You will be trained as an HTML editor so you can matter-of-factly publish content to The Auto Channel from the beach on Bali.
  • You will be trained as an auto journalist and after training you can qualify as a credentialed auto journalist (and live forever through your published writing)
  • After you qualify as an auto journalist you will be offered the opportunity to report on the world's most important automotive events as working press for The Auto Channel
  • After you qualify as an auto journalist you will be offered the opportunity to interview auto industry executives and motor sport personalities for publication on The Auto Channel
  • After you qualify as an auto journalist, you will be offered the opportunity to attend automotive-relevant trade shows and association meetings as working press for The Auto Channel
  • After you qualify as a published auto journalist you will be offered the opportunity to join your team members as credentialed members of professional automotive journalist associations
  • After training you will contribute to daily content conceptualizing and brainstorming

With your investment* together we can begin to earn revenue from the storehouse of 26 years of automotive content publishing.

Most importantly you will become a welcome part of our team of professional, experienced, smart, enthusiastic, excited, talented, involved and still vital and contributing far-seeing men and women.

The Auto Channel can be the start of your "Second Act"
Be A Contender, Take Your Shot.
Don't slip quietly into the night.
Have Fun! You Can't Take It With You!

The Auto Channel Team

Andrew Frankl - A 26 Year Tenured Auto Channel Journalist
Bruce Hidaka-Gordon - A Co-founder and 27 Year Tenured Technologist and Journalist
Larry Nutson - An 18 Year Tenured Auto Channel Journalist
Henny Hemmes - A 20 Year Tenured Auto Channel Journalist (Deceased, But Living Forever Through Her Writing)
Thom Cannell - A 20 Year Tenured Auto Channel Journalist
Steve Purdy - A 20 Year Tenured Auto Channel Journalist
Marty Bernstein - A 20 Year Tenured Auto Channel Journalist
Steve Ford "The Car Guy"- A 25 Year Tenured Technologist and Journalist
Martha Hindes - A 18 Year Tenured Auto Channel Journalist
Mark Fulmer - A 27 Year Auto Journalist
John Heilig - A 25 Year Tenured Auto Channel Journalist (Really Retired)
Maureen McDonald - A 15 Year Tenured Auto Channel Journalist
Dan Poler - A 12 Year Tenured Auto Channel Journalist
Carey Russ - A 26 Year Tenured Auto Channel Journalist (Retired)
Bill Maloney - A 26 Year Tenured Auto Channel Journalist
David Colman - A 6 Year Tenured Auto Channel Journalist
Rob Eckhaus - A 6 Year Tenured Auto Channel Journalist
Steve Arnold - A 27 Year Technologist and Data Guru
Darren Embry - A 27 Year Technologist, Co-Inventor Of Our Platform and Tools
Toni Steinhauer - A 27 Year Technologist, Co-Inventor Of Our Platform and Tools

FOR SALE BY OWNERS

The Auto Channel https://www.theautochannel.com

Popular Website Available For Turnkey Sale By Owners.

  • Online Since 1996
  • LLC Registered in Kentucky
  • The Auto Channel, U.S. Trademark Registration No. 3301940
  • The Auto Channel URL and Complimentary URLs Registered
  • A 900,000 Page Parsed Automotive Content Library (Text, Video, Audio, Images)
  • Presently 500,000 Visitors Monthly (Past: as many as 6 -7 million visitors per month
  • The Auto Channel Annotations, Google Impression Count 6 Million per Month
  • The Auto Channel Site Ranked In Top 100,000 Worldwide (Alexa)
  • The Auto Channel Site Ranked In Top 25,000 in U.S.(alexa)
  • Domain Rating 70
  • Organic Referring Domains 20,000
  • Organic Back-Links 867,000

Priced for quick sale;
$2.8 - $3.2 Million.

Robert Jay Gordon, President
bgordon@theautochannel.com

Marc J. Rauch, Executive VP
mjrauch@theautochannel.com

The Auto Channel
332 West Broadway
Louisville, KY 40202

 
 

Copyright 1996– The Auto Channel.

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