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Digital Motors Lands Paul Edmonds as VP of Customer Success

IRVINE, Calif.-Digital Motors®, the first-of-its-kind digital sales platform to bring the entire car purchasing journey online, today announced that automotive industry veteran Paul Edmonds joined the team as Vice President of Customer Success.

“On our quest to empower dealerships with a comprehensive online sales platform, Paul will partner with our clients to produce tangible results,” said Andreas Hinrichs, Chief Executive Officer of Digital Motors. “His wealth of experience and knowledge of the existing pain points make Paul ideally suited to bring our revolutionary solution to more dealerships across the nation.”

With more than 15 years of experience in digital dealer operations and software sales, Edmonds couples deep industry expertise with a passion for addressing dealer challenges with cutting-edge solutions. Prior to Digital Motors, Edmonds held leadership roles at TrueCar, Blue Book and Cox Automotive. Edmonds understands the importance of harmonizing dealerships’ online and in-store sales, while streamlining operations to maintain efficiency in a rapidly changing landscape. As Vice President of Customer Success, Edmonds will spearhead Digital Motors’ sales and service teams to deliver unparalleled value to partners and customers.

“Dealers know they need to innovate the buying process to compete with virtual retailers – and they need the right partner to help them,” said Edmonds. “There is so much noise in the industry around digital retailing, but nothing provides dealers a way to transform their customers’ interest into transactable deals. Digital Motors gives dealers the toolset to remain competitive with online-only retailers.”

Digital Motors operates a software-as-a-service business model that enables dealers to start transacting with their customers online in less than 24 hours. The platform is highly configurable to meet any dealership’s or vehicle manufacturer’s guidelines. For more information or a product demo, visit

About Digital Motors

Digital Motors Corporation is an automotive retail and financial technology platform providing online sales solutions to the automotive industry. Founded in 2018 and based in Irvine, Calif., the company’s revolutionary technology serves the growing needs of dealerships, dealer groups, auto lenders, and vehicle manufacturers to provide a secure end-to-end online purchasing and financing journey to their customers. For more information or to request a demo, visit