MISSISSAUGA, Ontario Impact Auto Auctions Ltd., the Canadian business unit of IAA, Inc. , a leading digital global marketplace connecting vehicle buyers and sellers, announces Impact 360 View, an innovative imaging technology that allows online vehicle buyers a 360° viewing experience of a vehicle’s exterior and interior. Impact 360 View allows the buyer to rotate an image to provide an interactive visual, like physically walking around the car, and follows the widely acclaimed launch of the technology in the U.S. earlier this year.

All Impact branch locations throughout Canada offer Impact 360 View, for vehicles twelve years old and newer, unique classics, high-end vehicles and exotics. The technology’s benefits include enhanced imagery, zoom and pan capabilities as well as additional views beyond 5MB HD providing internal and external insight on critical areas of the vehicle.

“We are very excited to enhance our best-in-class merchandising offering for our Canadian customers through the launch of Impact 360 View,” said Blair Earle, Managing Director of Impact. “Impact 360 View offers an enriched vehicle research, bidding and buying experience for our buyers as well as a more accurate visual and improved asset merchandising environment for our vehicle sellers, driving additional bids and higher returns.”

About IAA
IAA, Inc. is a leading global digital marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique multi-channel platform processes approximately 2.5 million total-loss, damaged and low-value vehicles annually. Headquartered near Chicago in Westchester, Illinois, IAA has nearly 4,000 talented employees and more than 200 facilities throughout the U.S., Canada and the United Kingdom. IAA serves a rapidly growing global buyer base – located throughout over 135 countries – and a full spectrum of sellers, including insurers, dealerships, fleet lease and rental car companies, and charitable organizations. Buyers have access to innovative vehicle merchandising, efficient evaluation services and digital bidding tools, enhancing the overall purchasing experience. IAA offers sellers a comprehensive suite of services aimed at maximizing vehicle value, reducing administrative costs, shortening selling cycle time and delivering the highest economic returns. For more information on IAA visit IAAI.com, and follow IAA on Facebook, Twitter, Instagram, YouTube and LinkedIn. For more information on Impact visit ImpactAuto.ca, and follow Impact on Facebook, Instagram, and LinkedIn.