BOULDER, Colo.--(BUSINESS WIRE)--A new Leaderboard Report from Guidehouse Insights evaluates the strategy and execution of 11 electric motorcycle (e-motorcycle) manufacturers, with Zero Motorcycles ranked as the leading market player.

The market for high powered e-motorcycles remains relatively small compared with their internal combustion engine (ICE) equivalents. The long-term outlook for the industry remains strong, however, as government regulators continue to demand cleaner production motorcycles and encourage their use through increasingly stringent emissions standards, purchase incentives, and the establishment of low and zero emission zones. Click to tweet: According to a new Leaderboard report from @WeAreGHInsights, Zero Motorcycles is the leading manufacturer of electric motorcycles.

“Zero’s industry-leading e-motorcycle product portfolio has a balanced mix of on and off-road models, with numerous battery options and competitive pricing,” says Ryan Citron, senior research analyst with Guidehouse Insights. “Just behind Zero is a diverse and crowded group of contenders led by Evoke Electric Motorcycles, Energica Motor Company, KTM Sportmotorcycle, Harley-Davidson, and Lightning Motorcycles that are developing innovative e-motorcycle products and are playing an important role in the evolution and growth of the industry.”

According to the report, annual high-powered e-motorcycle sales revenue is likely to grow from $289 million in 2020 to $2.3 billion by 2030 at a compound annual growth rate (CAGR) of 23.2%. E-motorcycle sales are expected to grow more rapidly once consumer awareness is raised, model availability and battery technology is improved, and purchase prices decrease, all of which will require increased major manufacturer involvement and continued reductions in Li-ion battery prices.

The report, Guidehouse Insights Leaderboard: Electric Motorcycle Manufacturers, examines the strategy and execution of 11 leading e-motorcycle manufacturers. These vendors are rated on nine criteria: vision; go-to-market strategy; product strategy; geographic reach; sales performance; product differentiation; product portfolio; pricing; and staying power. Using Guidehouse Insights' proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the growing global e-motorcycle market. An executive summary of the report is available for free download on the Guidehouse Insights website.

About Guidehouse Insights

Guidehouse Insights, the dedicated market intelligence arm of Guidehouse, provides research, data, and benchmarking services for today’s rapidly changing and highly regulated industries. Our insights are built on in-depth analysis of global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research, and demand assessment, paired with a deep examination of technology trends, to provide a comprehensive view of emerging resilient infrastructure systems. Additional information about Guidehouse Insights can be found at

About Guidehouse

Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges with a focus on markets and clients facing transformational change, technology-driven innovation and significant regulatory pressure. Across a range of advisory, consulting, outsourcing, and technology/analytics services, we help clients create scalable, innovative solutions that prepare them for future growth and success. Headquartered in Washington DC, the company has more than 7,000 professionals in more than 50 locations. Guidehouse is led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets and agenda-setting issues driving national and global economies. For more information, please visit:

* The information contained in this press release concerning the report, Guidehouse Insights Leaderboard: Electric Motorcycle Manufacturers, is a summary and reflects the current expectations of Guidehouse Insights based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Guidehouse Insights nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.


Lindsay Funicello-Paul