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Hyundai's Most Profitable Product, One Year After Launch

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By Anton Wahlman
Auto/Mobility Investors

Article Summary

•The large 3-row SUV Hyundai Palisade had its best month ever in May 2020. It also opened up a 3:1 sales gap against its sister vehicle Kia Telluride.

•Analyzing the possible factors, it’s clear what caused it: The Hyundai Palisade is made in Korea, which was able to supply the market.

•In contrast, not only the Kia Telluride but almost all other 3-row SUVs are made in North America or Europe, which had production shut down.

•The Hyundai Palisade’s superior sales result may be confirmed by the Mazda CX-9, which is made in Japan and saw a 21% U.S. sales jump in May also.

•Being the “only game in town” with a great supply of freshly-made vehicles makes the Hyundai Palisade seem like the shrimp boat “storm survival” scene from Forrest Gump.


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