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Manufacturer

May

2020

Transaction Price (Avg.)*

April

2020

Transaction Price (Avg.)*

May

2019 Transaction Price (Avg.)*

Percent Change April 2020 to May 2020*

Percent Change May

2019 to

May

2020*

American Honda (Acura, Honda)

$29,155

$29,206

$28,542

-0.2%

2.1%

Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM)

$43,592

$44,810

$40,525

-2.7%

7.6%

Ford Motor Company (Ford, Lincoln)

$43,847

$44,318

$41,888

-1.1%

4.7%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$43,806

$43,621

$42,339

0.4%

3.5%

Hyundai Kia

$28,339

$28,232

$26,674

0.4%

6.2%

Nissan North America (Nissan, INFINITI)

$31,881

$32,221

$29,743

-1.1%

7.2%

Subaru

$31,301

$31,433

$30,102

-0.4%

4.0%

Toyota Motor Company (Lexus, Toyota)

$35,218

$35,220

$33,432

0.0%

5.3%

Volkswagen Group (Audi, Volkswagen, Porsche)

$40,698

$40,576

$43,649

0.3%

-6.8%

Industry

$38,940

$39,184

$37,322

-0.6%

4.3%

*Kelley Blue Book average transaction prices do not include applied consumer incentives