The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer


PHOTO (select to view enlarged photo)

•Steve Gehring Joins Hyundai as Executive Director of North American Safety Regulations and Policy

FOUNTAIN VALLEY, Calif., March 24, 2020 – Hyundai Motor North America has named Steve Gehring as its new executive director of North American Safety Regulations and Policy. Steve will be based at Hyundai’s Washington, D.C. office and will be responsible for executing Hyundai’s vehicle safety strategy in the U.S., Canada and Mexico. In addition, he will focus on Hyundai’s work with the National Highway Traffic Safety Administration, the U.S. Department of Transportation, and other vehicle safety policy groups and stakeholders. He started in this role on March 23 and reports to Hyundai Motor North America Chief Safety Officer Brian Latouf.

“Regulatory and safety matters are complex, so we are fortunate to have Steve join our team to provide guidance and expertise in these areas,” said Latouf. “Keeping our customers safe is of the utmost importance and with his three decades of experience and proven abilities in vehicle policy and regulation, we are confident that Hyundai will continue to be a leader in transportation safety.”

Gehring comes to Hyundai with 30 years of automotive industry experience, most recently with the Association of Global Automakers and the Alliance for Automotive Innovation. This experience involved developing and implementing the trade group’s policy and regulatory positions on safety and autonomous vehicles. Prior to Global Automakers, he was director of Safety Public Policy at General Motors in Washington, D.C. Gehring holds a Master of Science in Engineering from the University of Michigan, Ann Arbor and a Bachelor of Science in Engineering from Kettering University.

Hyundai Motor America

At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea